Full Time
$5 - $7/hr AUD
40
Apr 28, 2024
We are looking for an experienced, results-oriented & passionate Google Ads Specialist to assist in managing our paid search campaigns for clients & internal advertising.
Who We Are:
We are brand strategists, critical thinkers, creatives and results-obsessives. We love helping businesses and people achieve their goals and being genuine partners to our clients along their marketing journey.
121 Group is a full-service brand, marketing, and digital agency with expertise in both B2C (business-to-consumer) and B2B (business-to-business) solutions across all digital and traditional channels.
We service the entire APAC region from our offices in Melbourne, Sydney, Brisbane and Perth.
Job Summary:
As a Google Ads Specialist, your role will be to assist in managing Google Ads campaigns on a daily basis. You’ll oversee Search, Shopping, Display & Performance Max campaigns regularly, improving and identifying opportunities. You’ll report directly to our SEM Manager to assist in managing client results, budgets & reporting. You’ll also work alongside a great digital team to help maximise client ROI, drive traffic and reach KPIs.
Responsibilities:
- Create and manage paid advertising campaigns on Google Ads,
- Perform ongoing keyword research, expansion, and optimisation,
- Manage audience targeting & other optimisation methods,
- Scale client results through effective campaign growth management,
- Identify, collect & analyse data/trends in order to maximise client results & KPIs,
- Research and analyse competitors for new ideas,
- Brainstorm new and creative growth strategies,
- Campaign reporting & data analysis,
- Active monitoring & sharing of industry news, online trends, new tools etc.
Requirements:
- Candidates must possess at least a Bachelor’s/College Degree in Computer Science/Information Technology, Marketing, - Business or equivalent.
- Proven work experience as SEM/Google Ads Specialist or related role.
- Minimum 2 years experience in digital ads strategy and implementation.
- Strong knowledge & experience with Google Ads,
- Knowledge & understanding of Google Analytics 4,
- Experience and knowledge with Google suite of Apps (Sheets, Slides, Docs).
- Understanding of tracking tools like Google Analytics and Google Tag Manager.
- Strong English communication skills & attention to detail.
Who Are You:
You are:
- Passionate - constantly looking to learn and better your work in digital marketing.
- Up-to-date - actively monitoring trends & best practices in the digital marketing space.
- Analytical - good at data analysis & problem-solving skills.
- Organised - high level of organisational & time management skills to balance multiple clients, deadlines & work needs.
- Creative - able to offer new ideas, and creative solutions to overcome challenges.
- A quick learner, fast to respond & effective with communication skills.
Desirable:
- A current Google Ads Academy certification,
- 2+ years experience in an agency, or in-house role,
- Experience working with other marketing platforms like Microsoft Ads,
- Experienced in B2C (business to consumer) and B2B (business to business),
Please send your updated Cv and portfolio to
We will ignore all applicants who did not follow the instructions.