Email Marketing Consultant

Job Title: Email Marketing Consultant – Home Medical Equipment Company
Position: Email Marketing Consultant (Based in the Philippines)
Company: Step2Health (Upgrade to see actual info)
Type: Part-Time, Remote


About Step2Health:

Step2Health is a dynamic direct-to-consumer (D2C) company specializing in home medical equipment. We are committed to improving the lives of our customers by providing top-quality, innovative products that enhance mobility and independence. As we continue to grow, we are looking for a dedicated and skilled Email Marketing Consultant based in the Philippines to join our team.


Position Overview:

As an Email Marketing Consultant specializing in DTC products for older adults, you will be responsible for evaluating, refining, and executing our email marketing campaigns. Leveraging your expertise in Klaviyo and your deep understanding of the online DTC market, you will collaborate with our team to develop and implement strategies that effectively communicate our brand message, drive customer engagement, and increase conversions. This role is crucial in maximizing our email marketing efforts to achieve our business objectives.


Key Responsibilities:

Strategy Development: Assess our current email marketing strategy and identify areas for improvement based on industry best practices and market trends.
Campaign Optimization: Develop and execute targeted email campaigns to effectively engage our audience of older adults, with a focus on segmentation, personalization, and lifecycle marketing.
Content Creation: Collaborate with the creative team to develop compelling email content that resonates with our target demographic, highlighting product benefits and addressing pain points.
Automation Implementation: Implement automated email workflows and triggers to streamline communication, nurture leads, and drive customer retention.
Performance Analysis: Monitor and analyze key metrics, including open rates, click-through rates, conversion rates, and ROI, to evaluate campaign performance and identify opportunities for optimization.
A/B Testing: Conduct rigorous A/B testing of subject lines, content, and design elements, and send times to continually refine and improve campaign effectiveness.
Klaviyo Expertise: Leverage your advanced proficiency in Klaviyo to maximize the platform's capabilities and ensure seamless integration with our e-commerce systems.
Documentation and Reporting: Document campaign strategies, processes, and results, and provide regular reports and insights to stakeholders to inform decision-making and drive continuous improvement.


Qualifications:

Proven track record of success in email marketing, with a focus on DTC products and experience targeting older adult demographics.
Extensive experience working with Klaviyo or similar email marketing platforms, including proficiency in automation, segmentation, and personalization features.
Strong analytical skills and the ability to interpret data to drive actionable insights and optimize campaign performance.
Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively communicate complex concepts to non-technical stakeholders.
Creative mindset with a keen eye for design and copywriting, and a passion for crafting engaging and persuasive email content.
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment and meet tight deadlines.


Benefits:

Competitive salary
Flexible working hours
Opportunity for growth and advancement within the company
Supportive and collaborative remote work environment


How to Apply:

If you are a results-driven Email Marketing Consultant with a passion for DTC products and a knack for engaging older adult audiences, we would love to hear from you! Please submit your resume, along with a cover letter outlining your relevant experience and a portfolio or examples of previous email marketing projects to Upgrade to see actual info

Step2Health is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.