MUST HAVE: Experience in the coaching industry
Job Description:
We are seeking a talented and experienced Email Marketer with a strong background in copywriting and a proven track record in the coaching industry to join our dynamic team. The ideal candidate will have a passion for crafting compelling email campaigns that engage, inform, and convert our audience. As an Email Marketer, you will play a crucial role in driving our email marketing strategy, creating persuasive content, and optimizing our email communications to achieve our business objectives.
Key Responsibilities:
Develop and execute email marketing campaigns that align with our overall marketing strategy and business goals.
Write persuasive and engaging email copy that captures the essence of our coaching services and resonates with our target audience.
Segment and manage email lists to ensure targeted and personalized communication.
Design and implement A/B tests to optimize email performance, including subject lines, content, and call-to-action (CTA) buttons.
Analyze email campaign performance metrics and provide actionable insights to improve future campaigns.
Collaborate with the marketing team to create cohesive and integrated marketing campaigns across various channels.
Stay up-to-date with industry best practices, trends, and technologies in email marketing and copywriting.
Ensure all email communications comply with relevant regulations and standards, such as CAN-SPAM and GDPR.
Qualifications:
Proven experience in email marketing and copywriting, specifically within the coaching or personal development industry (this is a must-have requirement).
Strong portfolio demonstrating successful email marketing campaigns and compelling copywriting skills.
Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation tools.
Excellent written and verbal communication skills with a keen eye for detail.
Ability to analyze data and metrics to inform decision-making and improve campaign performance.
Creative thinker with the ability to generate innovative ideas and solutions.
Highly organized and able to manage multiple projects and deadlines simultaneously.
Knowledge of email marketing best practices, including list segmentation, personalization, and deliverability.
Familiarity with HTML/CSS for email template customization is a plus.
Budget: $5-6/hr
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