Digital Marketing Specialist - B2B SaaS

Job Title: Digital Marketing Specialist - B2B SaaS

Location: emote

Position Type: Full-time

About Our Company:
We are a dynamic and innovative B2B SaaS company dedicated to transforming how businesses leverage technology to enhance their operations and customer engagement. We are seeking a skilled Digital Marketing Specialist passionate about driving results and advancing their career in a fast-paced industry.

Job Description:
As a Digital Marketing Specialist, you will design, implement, and optimize high-impact digital marketing campaigns across various platforms, including Google Ads, LinkedIn, and Facebook. Your primary goal will be to increase our market presence and generate leads effectively, focusing on high conversion rates and optimizing our ROI.

Key Responsibilities:

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch across Google Ads, LinkedIn, and Facebook.
Work closely with analytics tools to monitor and report on campaign performance, and make data-driven decisions to optimize ongoing campaigns.
Conduct thorough keyword research and use SEO best practices to drive traffic to our company pages.
Collaborate with the marketing team to maintain a consistent brand voice and message across all paid campaigns.
Creatively adjust digital marketing strategies based on analytical findings, industry trends, and competitor analysis.
Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
Requirements:

Proven experience as a Digital Marketer specializing in B2B SaaS platforms.
Strong proficiency with Google Ads, LinkedIn Ads, and Facebook Ads.
Expertise in campaign optimization and analytics tools.
Excellent analytical skills and a knack for data analysis.
Strong verbal and written communication skills.
Ability to work in a fast-paced, results-oriented environment.

Application Process:
To apply, please send your resume along with a detailed cover letter highlighting your previous campaign experiences and the clients for which they were used. It will be crucial to demonstrate your success stories and how you have enhanced campaign performance. Please include the word "Orange" at the start of your application to confirm that you have read the entire job posting.

We look forward to discovering how your expertise and innovative approaches to digital marketing can contribute to our continued success.