Digital Marketing Specialist

Digital Marketing Specialist - Full-Time (remote)

Responsibilities:
- Develop and execute comprehensive digital marketing strategies to generate high-quality leads and meet lead generation targets.
- Conduct thorough market research and analysis to identify target audiences, industry trends, and competitors to optimize lead generation efforts.
- Create and manage digital marketing campaigns across various channels, including email marketing, search engine marketing (SEM), social media advertising, content marketing, and display advertising.
- Collaborate with cross-functional teams, including Sales and Marketing, to align lead generation strategies with overall business objectives and sales targets.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of lead generation campaigns and optimize performance.
- Implement lead nurturing strategies and tactics to convert leads into sales-ready opportunities.
- Develop engaging and persuasive content, such as landing pages, email campaigns, and social media posts, to attract and engage target audiences.
- Utilize marketing automation and lead management tools to track and manage leads throughout the sales funnel.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and recommend innovative approaches to improve lead generation efforts.
- Collaborate with the creative team to create visually appealing and impactful marketing assets that resonate with the target audience.
- Weekly report directly to executive management.

Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Fluency in English & Tagalog.
- Minimum of 3 years of experience in digital marketing, specifically in lead generation, preferably in the B2B industry.
- Proven track record of successfully executing lead generation campaigns and meeting or exceeding lead generation targets.
- Deep understanding of B2B marketing tactics, strategies, and best practices.
- Strong knowledge of digital marketing channels and platforms, including email marketing, SEM, social media advertising, content marketing, and display advertising.
- Proficiency in marketing automation and lead management tools, such as HubSpot, Marketo, or Salesforce.
- Analytical mindset with the ability to track, measure, and analyze campaign performance using tools like Google Analytics.
- Excellent written and verbal communication skills, with the ability to create compelling content and engage target audiences.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Certifications in digital marketing and lead generation are a plus