Digital Marketing Specialist

Digital Marketing Specialist role in our organization is expected to have a well-rounded understanding of various digital marketing channels, including both organic (SEO) and paid (PPC) strategies.

The responsibilities of a Digital Marketing Specialist or Manager include:

SEO Strategy:

Conducting keyword research.
On-page optimization of website content.
Implementing technical SEO improvements.
Monitoring and analyzing website performance using tools like Google Analytics.
PPC Campaign Management:

Creating and managing PPC campaigns on platforms like Google Ads, Bing Ads, or social media advertising platforms.
Conducting keyword research for paid search.
Writing ad copy and creating compelling ad creatives.
Monitoring and optimizing PPC campaign performance.
Analytics and Reporting:

Analyzing data from both SEO and PPC campaigns to derive insights.
Generating reports on key performance indicators (KPIs) for digital marketing efforts.
Making data-driven recommendations for improvements.
Content Strategy:

Developing and implementing content strategies that align with both SEO and PPC goals.
Collaborating with content creators to ensure content is optimized for search engines.
A/B Testing:

Conducting A/B testing on PPC ad variations to optimize performance.
Testing and optimizing various elements of web pages for better SEO results.
Budget Management:

Managing budgets for PPC campaigns.
Allocating resources effectively between SEO and PPC initiatives.