Digital Marketing Officer

The Company:

Securafy is a leading provider of innovative security solutions, dedicated to ensuring the safety and protection of businesses and individuals alike. With a commitment to excellence and cutting-edge technology, we strive to deliver peace of mind through our comprehensive range of security services.

The Role:

As a Marketing Officer at Securafy, you will play a pivotal role in supporting our marketing efforts by executing various tasks aimed at optimizing our marketing channels, overseeing campaigns, ad accounts, and enhancing our social media presence. Your attention to detail and proactive approach will be instrumental in ensuring the efficiency and effectiveness of our marketing strategies.

The Responsibilities:

PPC Campaign Management:
- Audience Targeting and Segmentation: Develop and refine lead generation or engagement campaign strategies to ensure ads reach the most relevant and responsive segments.
- Ad Creation and Testing: Prepare a creative brief for the designer and write compelling ad content tailored to the target audience, including visuals and copy.
- Performance Monitoring and Analytics: Regularly track and analyze campaign metrics such as click-through rates, conversion rates, and ROI.


Email Campaign Management:
- Monitoring Campaign Performance: Track the performance of our marketing campaigns, including open rates, click-through rates, and conversion rates, to identify areas for improvement.
- Setting Up Drip Campaigns: Assist in the setup and execution of automated drip campaigns, delivering targeted content to leads at strategic intervals to guide them through the sales funnel.

Social Media Management:
- Scheduling Posts: Use social media management tools to schedule posts in advance, optimizing the timing for maximum reach and engagement.
- Community Interaction: Monitor and respond to comments and messages, and actively engage in Facebook groups and individual posts to identify opportunities.
- Performance Analysis: Track and analyze social media performance metrics to refine strategies and increase effectiveness.

Search Engine Optimization:
- Link Building: Develop strategies to acquire high-quality backlinks and foster partnerships to enhance SEO.
- Content Optimization: Optimize website content through keyword research and the application of SEO best practices.
- SEO Analytics: Analyze and report on website performance using SEO tools to inform strategy adjustments.

Ad Hoc Marketing Tasks:
- Shock and Awe Box: Assist the sales team in preparing their shock and awe presentation.
- Generating Reports: Compile and analyze data from various marketing activities to create reports that provide insights into our performance and inform future strategies.
- Conducting Marketing Research: Assist in conducting market research to identify trends, competitors, and opportunities for growth.
- Updating Content: Collaborate with the content team to update marketing materials, such as website content, blog posts, and social media posts, to ensure they are accurate and engaging.
- Collaborating with our graphic designer to produce branded content as requested.

The Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in marketing or related roles.
- Strong attention to detail and organizational skills.
- Excellent communication and interpersonal abilities.
- Proficiency in using marketing automation tools and CRM software.
- Ability to multitask and prioritize tasks effectively.
- Familiarity with social media platforms and their management tools.

Why Join Us:
At Securafy, we offer a dynamic and collaborative work environment where your contributions are valued and recognized. You will have the opportunity to work alongside talented professionals in the security industry and contribute to the growth and success of our company. Additionally, we provide competitive compensation packages and opportunities for career advancement.

How to Apply:

If you are passionate about marketing and eager to make a difference in the security sector, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position to this email Upgrade to see actual info with the subject line: Marketing Officer Application

We look forward to welcoming you to the Securafy team!