Content Marketing Lead

We're looking for a passionate and strategic leader to spearhead the development and growth of our content marketing practice! In this client-facing role, you'll wear many hats, from crafting winning content strategies to building a talented team and delivering exceptional results for our clients.

Responsibilities:
- Conduct in-depth client research and analysis to understand target audiences, content needs, and business goals.
- Develop and implement comprehensive content marketing strategies, including content pillars, calendars, and editorial workflows.
- Oversee the creation of high-quality content across various formats (blogs, articles, social media, video, etc.)
- Establish best practices, processes, and procedures for content creation, management, and distribution.
- Hire, manage and mentor a content marketing team (writers, editors, social media specialists) to ensure efficient task allocation and skill development.
- Regularly report on content performance, analyze key metrics (traffic, engagement, conversions), and recommend data-driven optimizations.

Skills for Success:
- 5+ years of experience in digital marketing, with a strong focus on content strategy.
- Proven track record of developing and executing successful content marketing campaigns.
- Excellent understanding of SEO best practices and content optimization techniques.
- Strong written and verbal communication skills, with the ability to tailor content messaging to diverse audiences.
- Project management expertise, including budgeting, timelines, and resource allocation.
- Leadership experience, with the ability to motivate, inspire, and mentor a team.

Outcomes You'll Deliver:
- Launch and successfully grow a thriving content marketing practice within the agency.
- Develop and implement content strategies that generate measurable results (increased website traffic, leads, conversions, etc.)
- Create high-performing content that attracts, engages, and educates target audiences.
- Build a strong content production process that ensures efficiency, quality, and brand consistency.
- Foster a collaborative and positive work environment within your content marketing team.

Qualities You Possess:
- Strategic thinker with a data-driven approach to content marketing.
- Passionate about storytelling and the power of content to connect with audiences.
- Strong understanding of current content marketing trends and technologies.
- Excellent client management skills, with the ability to build strong relationships and manage expectations.
- A natural leader with a collaborative and results-oriented mindset.
- Adaptable and resourceful, with a willingness to learn and experiment.
- This is an exciting opportunity to build something special from the ground up. If you're a content marketing guru with a knack - for leadership, we want to hear from you!

For interested applicants, feel free to submit your application and portfolio here:
Upgrade to see actual info

Check our company out:
Upgrade to see actual info