Content Marketer

Content Marketer
$70k – $130k • 0.1% – 0.25%
What we're looking for PermitFlow is seeking a skilled Content Marketer with experience working with construction/contech companies. You’ll support all facets of PermitFlow’s content marketing engine with a goal of supporting PermitFlow’s immediate and long-term business objectives.
Our ideal candidate has an interest in construction/contech and a knack for transforming complicated topics into easy-to-understand, compelling copy that engages our construction audience and creates product demand.
You have developed and managed a content pipeline that leverages subject-matter experts and industry research to generate compelling, data-driven stories that engage business buyers.
You understand how data, keywords, and SEO fit into effective content distribution strategies to ensure PermitFlow’s messages and products are generating customer interest and demand.
You are excited by - and ideally have experience with - the fast-paced, high-impact nature of startups.

Responsibilities
• Write and edit differentiated, high-quality content that grows PermitFlow’s brand awareness and drives business growth as measured by specific OKRs.
• Partner with our design team to bring our brand to life, with a focus on developing our voice, tone, content principles and style guide.
• Support SEO and SEM by prioritizing, writing, and optimizing content so that it ranks highly in search results.
• Contribute to all sorts of campaigns and brand work alongside teaUpgrade to see actual infombers across the org.
• Collaborate with freelancers, partners and members of finance teams to build a robust network of content contributors.
• Interview general contractors, architects, developers, and other industry experts to develop case studies, customer stories, and thought leadership pieces.
• Use Google Analytics and other tools to evaluate the performance of your stories, and use learnings to optimize metrics and drive readership of our blog and other content properties.
• Partner with marketing teaUpgrade to see actual infombers to develop distribution strategies for all long-form content so that we ensure there’s a robust audience for our work.
• Audit, review, optimize, and edit existing content to inform future content plans.
• Edit content for accuracy, brand consistency, correct grammar, and SEO improvements.

Requirements
• 3+ years of copywriting, journalism or content experience, preferably with construction writing experience, and a passion for marketing
• Experience scaling content marketing operations at startups or similar settings
• Familiarity and comfort with the unique pace of working in startup settings
• Exceptional written and verbal communication skills with the ability to write both long- and short-form content
• Passion for storytelling and a customer-first mindset. A proven ability to translate technical and industry jargon into clear, concise copy that is of interest to readers.
• Skilled in SEO best practices and keyword placement
• Strong research skills with curiosity for industry trends
• Data-driven approach to content marketing, using metrics to inform decisions and priorities.
• Proficiency with analytics tools like Google Analytics, keyword research tools such as SimilarWeb, and CMS tools
Bonus points
• Experience with construction and/or building permits
• Experience with an early stage startup


Application Instructions:
To apply, please submit an application through the following link (note you will need to replace [dot] com with "." to form the valid website application URL.

jobs.ashbyhq [dot] com/permitflow/423fUpgrade to see actual infoc-482c-9754-e698bb4aca1c

Include ""Job Posting | onlinejob" in the application questionnaire.