App Store Optimization (ASO) Specialist / Keyword Researcher for ASO

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At VEED, our mission is to make video creation accessible to anyone. No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record ? share. With VEED, you can do this with a single tool.
In just a few years, we’ve gone from one user to millions. From no revenue to $20M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 200+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.

About the team
The Growth team is a 30+ cross-functional group made up of product, growth, engineering, design and marketing professionals who support one another to achieve the biggest impact possible. The group is self-sufficient with a culture of “a startup within a startup”. The team is smart, energetic, extremely talented and driven – loving what they do, delivering world-class results, while constantly learning and having fun in a positive environment.

About the role
As an ASO Specialist, you will lead App Store Optimization efforts to secure top rankings and conversions for targeted keywords across all relevant app stores. Your primary objective will be to optimize app visibility and enhance key metrics such as Conversion Rate (CR) to find ways to generate new users, conversions, and drive rapid mobile app growth.

Collaborating with different teams across product, growth, engineering, design, and marketing, you will conduct metadata tests and implement improvements to maximize app store performance and user engagement. Your work will play a critical role in ensuring our apps consistently rank high in search results and achieve strong conversion outcomes for VEED.

What you will do
-Research, develop and implement ASO strategies to improve app visibility and increase conversion rates in app stores.
-Conduct keyword research to optimize app meta-data, including titles, descriptions, and texts to maximize discoverability. Perform competitive analysis to stay up-to-date on the competitive landscape and any changes to app store policies that could affect rankings or search results.
-Monitor and track app store and keyword rankings using analytic tracking tools to identify trends and opportunities for improvement. Stay up to date with the latest trends, news, and best practices around ASO.
-Execute A/B tests, run experiments and analyze data results to make data-driven decisions for optimizing app performance.
-Create frameworks for measuring and reporting on ASO campaign performance and its impact on the user acquisition funnel and overall performance.
-Collaborate with cross-functional teams including growth, marketing, data, and core product teams to deliver value for the company and ensure alignment with business goals.
-Support other projects beyond app store optimization across various teams that involve SEO keyword research including discovery and expansion of keyword opportunities for our website, leveraging your skills to contribute to broader initiatives and drive overall success for VEED.

About you
-Great understanding of App Store Optimization including algorithms, analytics tools, and effective strategies for improving app performance, as well as proficiency with reporting and data visualization tools for organizing and analyzing large volumes of information.
-Proven knowledge of app store algorithms, optimization methods, and effective strategies for improving app store performance.
-Logical thinker, breaking down complex problems into individual parts
-Hungry and goal oriented, willing to take on multiple initiatives at once
-Numbers-driven mindset, excellent analytical skills and ability to turn analytical insights into marketing actions and use them to influence business decisions
-Passion for innovation and continuous learning
-Excellent communicator, ability to turn complex ideas, technical constraints & metrics into simple, impactful stories for people to understand
-A passionate iPhone user who loves Apple.

Our Perks & Benefits
-Flexible working hours. We value work-life balance!
-Fully remote culture. Work remotely, work from home with your dog, or in a cafe. Our entire team is remote and always has been.
-Monthly Subsidy Program. Different people have different needs and therefore value different benefits. Providing this as a subsidy allows you to have the greatest flexibility to apply to what you value most - whether that be to offset the cost of a co-working space, office furniture, childcare, gyUpgrade to see actual infombership, etc.
-Home office set up. We have partnered with Hofy globally to create a catalog of VEED-funded IT equipment (eg. laptops) that you can choose from