Amazon PPC Specialist

Amazon Optimization Specialist

Responsibilities:

- Develop optimization experiments for three Amazon brands you manage, focusing on improving traffic or conversions.
- Create detailed plans for the optimization experiments, including timelines and resource allocation.
- Coordinate with various teams to ensure the necessary assets are produced for the experiments.
- Oversee the execution of the optimization experiments, closely tracking their progress.
- Analyze the results of the experiments and prepare comprehensive reports to share with you and the client.
- Optimize the PPC advertising campaigns for the three Amazon brands.
- Continuously identify and implement strategies to improve the overall performance of the Amazon listings and marketing efforts.

Requirements:

- Proven experience in Amazon listing optimization and PPC campaign management.
- Excellent analytical skills to interpret data and identify opportunities for improvement.
- Strong project management abilities to coordinate cross-functional teams and execute experiments efficiently.
- Attention to detail and a data-driven approach to decision-making.
- Effective communication skills to present findings and recommendations to clients.
- Familiarity with Amazon-specific tools and platforms, such as Seller Central, Advertising Console, and various third-party optimization tools.
- Experience with PPC optimization, SEO optimization, and a love of analytics data and reporting.