Amazon PPC Manager

We are looking for a motivated and experienced Amazon Pay-Per-Click (PPC) Specialist to manage and optimize our advertising campaigns on Amazon. The ideal candidate will be responsible for developing effective advertising strategies to increase product visibility and sales on Amazon while maintaining a cost-effective ad spend.

Responsibilities:
Plan, develop, and implement comprehensive PPC strategies to increase visibility and sales on Amazon.
Manage, review, and perform daily account responsibilities associated with Amazon Seller Central and Amazon Advertising.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
Manage the creation of large keyword lists, and establish successful campaigns based on analysis of historical data and market trends.
Provide creative copy suggestions and graphical ad templates.
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives.
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and evaluate search results and search performance across the major search channels.
Qualifications:
Proven experience as a PPC Manager or Digital Marketing Specialist with a strong understanding of Amazon's platform.
Experience with Amazon Seller Central and Amazon Advertising platforms.
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Previous experience in the automotive industry is a plus.
Strong analytical skills and experience generating PPC reporting.
Familiarity with A/B and multivariate experiments.
Bachelor’s degree in Marketing or a quantitative, test-driven field preferred.