Affiliate and Influencer Program Manager

About Natural Cure Labs:
Natural Cure Labs (operating as Palmara Health and VitaTails brands) manufactures and sells dietary supplements in the United States made from naturally derived ingredients. Our research-backed products focus on immune support and encourage healthy living and holistic wellness. All products offer “clean label” ingredients ensuring vegan, non-GMO, gluten free, and additive free formulas. Our commitment is to quality, transparency, and research.

Natural Cure Labs Mission:
Empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.

Natural Cure Labs Vision:
To enable a culture of wellness, where individuals make informed choices and have access to natural alternatives to achieve their health goals.
To be an authoritative leader in natural supplements, setting the standard for quality, efficacy, and compliance.

Affiliate Program Manager Success Scorecard:
1. >50 Affiliates sourced per week (identified & vetted, but not yet contacted)
2. >20 Affiliates outreached per week (contacted)
3. >5 Affiliates onboarded per week (TikTok and GoAffPro)
4. Number of new content produced per week (videos, posts, etc)
5. Number of compliance issues
6. $ Revenue per influencer (as a percentage of total influencers)
7. % of active Affiliates, as measured by tagged videos

What success looks like:
1. Revenue Growth: Drive sales and revenue, consistently increasing revenue generated through affiliate links and influencer promotions.
2. Expansion of Affiliate Network: Continuously grow the affiliate network, adding new influencers regularly and existing ones staying engaged and active.
3. High Engagement and Conversion Rates: cultivate relationships with influencers who produce content that resonates with their audiences, resulting in high engagement rates and conversion rates.
4. Brand Awareness and Reach: Increase brand visibility and reach new audiences through new and diverse influencer collaborations and affiliate promotions.
5. Compliance and Reputation Management: Ensure that all influencers adhere to compliance guidelines and represent the brand positively, protecting its reputation and maintaining trust with customers.
6. Optimized Performance Metrics: Improving performance metrics such as click-through rates, conversion rates, and return on investment (ROI) through optimization and campaign management.
7. Positive Influencer Relationships: Building strong, positive relationships with influencers - influencers should be satisfied with their collaboration experience and consistently produce high-quality authentic content.
8. Innovation and Adaptation: Stay current in trends, best practices, platform changes, and evolving consumer expectations, adapting the affiliate/influencer program accordingly to remain effective and competitive.
9. Effective Communication and Collaboration: Clear and effective communication with influencers, internal teams, and external partners to ensure alignment on goals, expectations, and campaign strategies.
10. ROI and Cost-Effectiveness: Ability to generate a positive return on investment while effectively managing costs and resources.

Primary Role Objectives:
1. Establish and run a formal, scalable and effective outreach and onboarding program to identify, recruit, and onboard affiliates who align with the brand and out values (via Upfluence, Euka.ai, TikTok Open Collab, and other tools)
2. Build and operate an ongoing communications, training, support, and incentive program to keep Affiliates engaged, producing new content, and within the bounds of industry compliance expectations (ie: approving samples, developing ongoing Klaviyo emails, monthly Affiliate meetings and trainings, research sharing, community portal, etc)
3. Manage a “white glove” relationship with the most critical and high performing affiliates to support their success (weekly check-ins, content support, content boosting, etc)

Regular Role Activities:
1. Identify high performing content and best practices to disseminate these to other affiliates and “boost” content via paid ads to ensure the best content is being produced and popularized.
2. Support Targeted and Open Collab opportunities on TikTok
3. Manage monthly Affiliate payouts and notices via GoAffPro
4. Research new Affiliate management tool opportunities
5. Support Affiliate sample requests and associated follow-ups
6. Results tacking, scorecard management, and communication – both internally and externally with Affiliates
7. Weekly performance check-ins with the team
8. Collect and recommend content to boost via TikTok Spark Ads
9. Affiliate “customer support” – answering questions, providing guidance, troubleshooting
10. Affiliate communications – incentivizing, encouraging, and ensuring ongoing engagement and strong relationships

Key Skills:
1. Communication - Excellent written and verbal English communication skills
2. Relationship building - Ability to build and maintain strong relationships with influencers (communication, negotiation skills, and empathy)
3. Marketing - Understanding of influencer marketing trends, best practices, and platforms (including TikTok, Instagram, YouTube, etc)
4. Analytical skills – ability to read, interpret, and act on data from various platforms
5. Creative Problem-Solving - troubleshooting issues, optimizing campaigns, taking advantage of emerging opportunities
6. Project Management - setting timelines, managing budgets, and collaboration
7. Compliance knowledge – to help keep us within FTC and FDA guidelines
8. Attention to Detail - managing contracts, tracking affiliate commissions, and ensuring accuracy in campaign reporting
9. Passion for the cause – nutrition, health, supplements

People Contacts and Interactions
1. CEO – weekly meetings to coordinate priorities and progress
2. Affiliates – direct contact with current and perspective affiliates on a daily basis

Mandatory Meetings:
1. Once-weekly 60 minute check-in to review activities, unblock challenges, plan investments. L-10 format (from EOS)
2. Once or twice-weekly 30 minute check-ins : “stand up” format where we discuss the top 3 items completed, and the top 3 items to be done

If this sounds like an interesting opportunity for you, please send us an email at Upgrade to see actual info (or via this platform), and be sure to use "Scale Content Creators" as the subject line of your message. Thank you.