Ad Specialist

To apply:
Please send a 3 minute video (or link to a video) to Upgrade to see actual info where you:
- Introduce yourself
- Tell us about your PPC Ad experience to date; and
- Tell us why you would be perfect for the role (details below).

Please also send a resume to Upgrade to see actual info
Job Description:

We’re looking for a PPC ads specialist in Google Ads with 2+ Years experience. Social Media advertising experience is also desired.

You will be working on a variety of client projects as you assist with the creation of ads and maintaining ad accounts. Initially, you’ll be working 2-3 days a week, with the potential to expand to more days.

If you are passionate about digital marketing, eager to learn, and ready to contribute to the success of our clients, then we would love to have you on our team!

What you’ll be doing:
- With guidance, optimise campaigns based on performance data and insights, adjusting bidding strategies, ad placements, targeting parameters, and audience settings to achieve optimal results.
- Analyse performance and monitor budgets and expenditure
- Build new Google ads and social media campaigns at the direction of the Senior Strategist.
- Work independently, as well as part of a team

Your requirements and skills:
- A degree in digital marketing or relevant field
- Knowledge of paid advertising, preferably across the Google Ads ecosystem, is required. Search, both standard and dynamic, Display Ads, and Performance Max will primarily be your playground.
- Experienced using paid marketing platforms such as Google Ads, Facebook Ads Manager
- Ad design skills (Canva minimum)
- Attention to the detail
- Strong communication and collaboration skills
- Ability to demonstrate maturity in a remote working environment, maintaining focus, productivity, and communication whilst working from home.
- Must be willing to undertake education and necessary certifications
- Ability to research and problem solve independently

Desired, but not essential:
- Google Ads Certifications
- Google Tag Manager experience
- Google Ads Editor experience or exposure
- Google Analytics GA4
- Google Merchant Centre experience
- Facebook Business Manager experience
- Adobe Suite (Photoshop primarily)
- WordPress CMS Knowledge