Marketing Manager

We are looking for a highly creative and efficient Marketing Manager to join our growing team. This individual will be responsible for identifying target audiences and building digital campaigns that engage, inform, and motivate our clients. This position will also be responsible for optimizing marketing strategies, managing the Marketing department’s budget, overseeing employees, and forecasting. The Marketing Manager will play a key role in promoting Highland Park Lapidary and its services to increase brand awareness and profitability. This position will report directly to the CEO.

This position is 100% remote.

ABOUT THE COMPANY
Our mission is to enable artists, jewelers, and craftspeople to turn their creative visions into reality through the gemstone & glass cutting and polishing arts. For over 30 years it has been our focus to bring the highest quality and most innovative equipment, tools, and processes to all of the lapidary artists Upgrade to see actual infobining our love for the lapidary arts along with our decades of experience in the design and use of lapidary equipment provides us with a unique knowledge and experience that we bring to everything we do. We challenge ourselves to be great and the best version of ourselves through individual personal, professional, and financial goals and the impact we have in the lapidary space. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, results-oriented, transparent, disciplined, and aligned. This company operates internationally and is growing by the day.

OBJECTIVES
• Incorporate the company’s best practices with knowledge of owned, earned, and paid media through design, copy, search engine, email marketing, social media, and paid search capabilities
• Plan and execute all digital marketing from strategy to execution including:
SEO/SEM campaigns
Social media campaigns
Marketing database campaigns

Email campaigns
Display advertising campaigns
• Understand and apply emerging trends in digital marketing, mobile marketing, and automation
• Add comments, create a strategy, and ensure accuracy to improve the department process
• Design, build and maintain a social media presence including on-brand copywriting and visual applications
• Monitor and optimize all digital marketing campaigns to maximize engagement & overall ROI
• Identify trends and insights to optimize spending and performance and consistently strive to find new solutions and tools for creative growth strategies both effectively and efficiently
• Collaborate with internal teams to build trust and confidence with clients through a remarkable user experience
• Propose additional value-adds in the department process and builds out SOPs (standard operating procedures) for the Marketing department
• Perform additional responsibilities as assigned

COMPETENCIES
• Demonstrates experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Possesses extensive knowledge in optimizing landing pages, user funnels, and optimizing Google Adwords campaigns
• Demonstration of expertise in marketing strategy with the ability to gather and link accurate marketing data to future business goals
• Knowledge of the latest trends and best practices in online marketing
• Demonstrates an understanding of leadership expectations
• Possesses excellent written and verbal communication skills
• Ability to analyze data, make observations from numbers and reports, and know how to qualify and deliver results based on data
• Ability to track marketing data and convert to business ROI
• Demonstrates strong analytic skills and data-driven thinking

EDUCATION AND EXPERIENCE
• Bachelor’s degree in marketing or related area of study, or equivalent work experience
• 4+ years of work experience in marketing, sales, and management
• Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)
• Substantial experience with Shopify, eBay, Google, and Amazon marketplaces
• Experience with A/B and multivariate experiments a plus

PHYSICAL REQUIREMENTS
• Prolonged periods sitting at a desk and working on a computer

COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Highland Park Lapidary recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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