Platform Media Buyer

Job Description:

-Responsible for day-to-day setup, monitoring, and optimization of mobile performance campaigns across multiple buying platforms, especially in Meta and Twitter
-Review and evaluate all media buying invoices.
-Identify innovative methods of media buying and planning.
-Help build, plan and implement the overall digital marketing strategy with the team
-Manage and oversee various digital marketing channels
-Complete Website Analysis
-Develop, test, and refine communication strategies using multiple tools, including (but not limited to): email, social media, blogs, and forums.
-Build a marketing strategy and execute it through competitive and audience research.
-Measure key KPIs and identify trends and insights in order to maximize ROI
-Prepare and manage the digital marketing budget
-Ensuring all platforms within the business communicate with each other to remove discrepancies
-Utilize campaign management tools to execute campaigns and improve performance
-Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
-Managing and optimizing CTAs, landing pages, and lead generation forms.
-Assist in outbound or inbound marketing activities by demonstrating expertise in various (content development and optimization, advertising, event planning, Trade Shows, etc)
-Research competitors and provide suggestions for improvement
-Keep abreast with industry and market trends and best practices

Job Requirement:

-Proven experience as Media Buyer or similar role; experience in digital media is preferred
-Familiarity with media-buying, planning and research
-Interest in following advertising and media trends
-Working knowledge of media analytics software (e.g. comScore)
-Excellent communication and negotiation skills
-Organizational and multitasking abilities
-Attention to detail
-Critical thinking skills
-BSc/BA in Marketing, Advertising or related field

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