Social Media Manager, designer and marketing

THE POSITION

To design engaging daily social media posts/reels on Instagram/ Facebook to increase traffic to the business social media pages, appeal to our target audience, improve brand awareness, customer engagement, build followers and increase business sales. This will include marketing, advertising and boosting campaigns, and then analysing the data to continue to build engagement, following and sales.



WHO WE ARE

We are a small online business with 2 directors located in Australia. We are a positive, kind hard workign couple and would love to employ someone to grow with us on a long term basis. Our clients are primarily from USA, Australia, New Zealand, Canada and the United Kingdom.
We have 2 main program areas:
1. NUTRITION – where we sell online meal plan programs, personalised nutrition planning and consultations. This part of our business has been established for 15 years and we already have a reasonable following on Social Media
2. THERAPY/PSYCHOLOGY – we are about to launch a new website and offer new services providing online therapy
We are now wanting to grow our business by reaching more people via social media.



WHAT YOU WILL BE DOING AS OUR SOCIAL MEDIA MANAGER

1. SOCIAL MEDIA GRAPHIC DESIGNER to design engaging posts and reels for Instagram and facebook. (we will provide the content / text to you)
2. SOCIAL MEDIA MANAGER - to post daily reels/carousels and manage the business Instagram account
3. SOCIAL MEDIA MARKETING – to promote these social media reels/posts to the business target audience in an aim to increase following, engagement and sales.
The business will provide you with the content and you will design the creative social media post/reel, using the business colour themes and design parameters. The business is open to your creative and strategic ideas for marketing and design to improve engagement, followers, brand awareness and sales.


ABOUT YOU

- You must have strong graphic design skills and / or experience with canva, adobe illustrate, photoshop or similar application.
- Its important for you to be up-to-date with current technologies and trends in social media, design tools, as well as online marketing strategies and how to implement these strategies.
- Must be experienced and up to date with requirements of posting and designing on Instagram (including reels and carousels).
- Basic knowledge of search engine optimisation and social media tools.
- You must be able to analyse the design brief and turn the content provided to you, into am appealing social media graphic/carousel/quote/reel.
- You will be highly organised, motivated and able to input ideas into the business social media marketing campaigns.
- You will be required to regularly communicate with the business director on the work completed
- As a Social Media manager you will schedule and post the completed designs and at times run ad campaigns targeting the busines audience
- You will be expected to monitor, track, and report social media results to the business
- You will have a solid understanding of Instagram (and maybe facebook) management, marketing, and social media ads and campaigns. This may include tracking analytics, testing graphics and designs on different audiences, analysing the advertising and engagement data and informing the business on what content / strategies or audiences have the greatest reach.
- As a social media manager you should be able to measure key performance indicators and make suggestions on how the business Instagram, content, marketing and designs can be improved. Solutions to improve customer engagement and marketing ideas would be encouraged and rewarded.
- As a Social Media Designer you should be up to date with current marketing trends so that you can create adequate visual content that generates conversions and sales. You also need to be well acquainted with the most up to date SEO practices to ensure that the content is shown by search engines prominently.
- You will manage our paid social media advertising campaigns including how the budget is spent each week, you will create key words and where possible engage with other accounts in the field
- You will help with optimising the advertising, including testing various ads and audiences, and continuous monitoring of results to improve ads then reporting the outcomes.
- Any strategies or initiatives you suggest that deliver will be financially rewarded (ie new features to develop brand awareness, promotions, ads, competitions).


YOUR EXPERIENCE/KNOWLEDGE

• Social media marketing experience (instagram and facebook).
• Experience developing social media strategies and advertising campaigns.
• Understanding of graphic design principles and experience creating reels, carousels and posts for Instagram and face book.
• Knowledge of current social media trends (instagram and facebook).
• Ability to analyse data, and the success of campaigns and then reporting on this
• Experience with SEO, key words, reporting, and how to identify trends and optimising advertising budgets



SELECTION PROCESS

To be considered to work with us
1. Please include your resume outlining your work experience and skills in design, social media management and marketing, and any other area that is applicable.
2. Please attach a covering letter outlining how you fit the job description and what you will be able to contribute
3. Samples or links to Instagram posts you have designed would be advantageous
4. Shortlisted candidates will be offered an online interview

Submit applications and any questions to me at:
Cheryl: Upgrade to see actual info

INSTAGRAM GROWTH BONUSES
- One off Bonus ?3,800 php (100 aud) when IG account reaches 20k, (currently at 18k)
- One off Bonus ?5,700 php (150 aud) when IG reaches 25k
- One off Bonus ?7,600 php (200 aud) when IG reaches 30k
- One off Bonus ?9,500 php (250 aud) when IG reaches 40k
- One off Bonus ?11,500 php (300aud) when IG reaches 50k
- One off Bonus of ?20,000 php (500 aud) when IG reaches 100k
Other incentives and bonuses will be paid for successful campaigns.