Shopify E-Commer Manager & Customer Support

Epoch Eyewear is a female-owned sunglass brand. I started this company in my home in Colorado in 2014. We have worked with small retailers over the last 8 years, and are now focusing on growing our online presence and direct-to-consumer sales on our website.

This is a new role in our company that will evolve as necessary. With the growth & success of the direct-to-consumer business, this position will be eligible for pay increases & bonuses. We see this growing to be a team of professionals and an opportunity to manage and grow this area of the business.

Our e-commerce platform is Shopify Plus and we have Klaviyo for email marketing. Our ideal teaUpgrade to see actual infomber would be an expert in Shopify & Klaviyo with experience in SEO and online ads.

You will be tasked with building strategies for growth and innovation in the e-commerce space to help take Epoch Eyewear to the next level
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This position is responsible for all aspects of the e-commerce (Shopify) website including high-level strategy, merchandising, conversion optimization, customer journey, web development, site speed, SEO, and more
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You will also play a pivotal role in scaling our customer acquisition and revenue growth channels with a variety of online and offline marketing tactics
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Serve as the subject matter expert in digital media & e-commerce strategies to support and champion all segments and digital programs within the brand

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This position will collaborate and work cross-functionally with customer service, and operations
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Manage the strategies that make online transactions possible
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Responsible for organizing and developing website marketing plans
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Responsible to leverage knowledge of traditional as well as digital and social marketing strategies combined with advanced communication skills and analytical abilities to shape new and existing business opportunities

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Creating extensive SEO-optimized website content, ensuring quality and consistency with appropriate writing styles, including homepages, internal landing pages, blogs, and social media content
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Executing SEO initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, and link-building
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Responsible for analyzing campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements
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Responsible for ongoing competitive analysis to help drive decisions made by the cross-functional team
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Optimize and scale performance marketing campaigns through rigorously testing landing pages and audience targeting
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Assist in the development and execution of content strategies, promotional campaigns, and segmentation utilizing web and marketing analytics to maximize conversion, AOV, and customer retention
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Manage the e-commerce website including the management of all products, user experience, and marketing promotions
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Support resolution of issues related to data feeds, product, pricing, promotions, content, orders, third-party integrations, etc

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Reduce Ecommerce friction while improving checkout/shopping cart experience by improving on the best product/user experience to delight our consumers

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Be a cross-functional problem-solver to support efficiency and growth