Shopify & Klaviyo E-Commerce Manager

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TYPE OF WORK

Full Time

SALARY

70,000+

ID PROOF

70

DATE POSTED

Oct 08, 2022

JOB OVERVIEW

Epoch Eyewear is a female-owned sunglass brand. I started this company in my home in Colorado in 2014. We have worked with small retailers over the last 8 years, and are now focusing on growing our online presence and direct-to-consumer sales on our website.

This is a new role in our company that will evolve as necessary. With the growth & success of the direct-to-consumer business, this position will be eligible for pay increases & bonuses. We see this growing to be a team of professionals and an opportunity to manage and grow this area of the business.

Our e-commerce platform is Shopify Plus and we have Klaviyo for email marketing. Our ideal teaUpgrade to see actual infomber would be an expert in Shopify & Klaviyo with experience in SEO and online ads.

You will be tasked with building strategies for growth and innovation in the e-commerce space to help take Epoch Eyewear to the next level

This position is responsible for all aspects of the e-commerce (Shopify) website including high-level strategy, merchandising, conversion optimization, customer journey, web development, site speed, SEO, and more

You will also play a pivotal role to scale our customer acquisition and revenue growth channels with a variety of online and offline marketing tactics

Serve as the subject matter expert in digital media & e-commerce strategies to support and champion all segments and digital programs within the brand


This position will collaborate and work cross-functionally with customer service, and operations

Manage the strategies that make online transactions possible

Responsible for organizing and developing website marketing plans

Responsible to leverage knowledge of traditional as well as digital and social marketing strategies combined with advanced communication skills and analytical abilities to shape new and existing business opportunities


Creating extensive SEO-optimized website content, ensuring quality and consistency with appropriate writing styles, including homepages, internal landing pages, blogs, and social media content

Executing SEO initiatives, including site audits, keyword analysis, competitive analysis, on-site code implementation and optimization, and link building

Responsible for analyzing campaign results by platform, Consumer Insights Research, and digital metrics to assess performance and generate future improvements

Responsible for ongoing competitive analysis to help drive decisions made by the cross-functional team

Optimize and scale performance marketing campaigns through rigorously testing landing pages and audience targeting

Assist in the development and execution of content strategies, promotional campaigns, and segmentation utilizing web and marketing analytics to maximize conversion, AOV, and customer retention

Manage the e-commerce website including the management of all products, user experience, and marketing promotions

Support resolution of issues related to data feeds, product, pricing, promotions, content, orders, third-party integrations, etc


Reduce Ecommerce friction while improving checkout/shopping cart experience by improving on the best product/user experience to delight our consumers


Be a cross-functional problem-solver to support efficiency and growth

SKILL SUMMARY
Web Development
Shopify
Webmaster
Ecommerce / Shopping Carts
Sales and Marketing
Email Marketing
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