Email Marketing Head (Remote Work)

WHO IS TRANSBIZ

If you consider yourself to be a changemaker, a (soon-to-be) master of your craft & a huge advocate of a teamwork-driven culture, a seat at the Transbiz table is the next career chapter for you. An upgraded one.

Here’s why. We know that as much as agencies can be a blessing, it can also be a bit of a struggle too. That’s why TransBiz is not a typical marketing Upgrade to see actual info’s a full-service eCommerce growth machine with a focus on the Amazon marketplace that is on a mission to create purposeful brands that inspire people around the globe, including you.

The truth is this - we spend a third of our lives at work. So can it really get any better than feeling inspired & motivated while working every single day? Let’s see.

WHAT YOU’RE GETTING YOURSELF INTO

A work culture that spans from user research and effective web designs to performance analysis and optimization. Our team of 51 entrepreneurial-minded people runs business marathons together like a professional sports team. We know that each member has a critical role to play to win the game and are ready to help you get up to speed in no time. If this is something you’re already feeling passionate about, then this might just be the job post for you.

WHAT’S IN IT FOR YOU

• Access to training for your specialization and others within the agency, as well as a chance to attend courses to help you grow further.
• Remote work set-up. You’ll be able to work when you feel the most productive and take a nap when you’re in need of a small boost of energy.
• Be the pioneer member of the team and gain the experience of building and growing it from the ground up.

HOW YOU WILL SPEND YOUR TIME

STRATEGY AND EXECUTION:

• Develop marketing plans and optimize lifecycle marketing strategies that meet the growth plans of our brands that are relevant to key customer journey landmarks
• Consistently be a strong advocate for our target markets and provide ways to improve their customer journey using a multi-channel approach
• Plan and execute automated lifecycle marketing journeys as well as time-based/one-off campaigns across marketing channels specifically e-mail, in-browser, push notification, SMS, and automated review funnels.
• Create compelling copies for various lifecycle marketing channels that can assure customer buy-in.

TESTING AND OPTIMIZATION:

• Consistently run testing campaigns and experiments to improve customer engagement, retention, and sales.
• Proactively segment customers and target audiences and create marketing campaigns according to their data.
• Provide clear assessments of data and report campaign insights to internal and external stakeholders.
• Set clear goals for every project and come up with ways how to measure them.

MANAGEMENT:

• Work alongside Group Digital Marketing Head and Communication Specialists for execution and project management.
• Act as the business owner of the department and come up with strategies and approaches to grow its revenue.
• Work closely with brand managers and the sales team to promote and sell the department's products.
• Monitor and analyze the profitability of the department and propose ways to align it with the company's overall financial targets.
• Oversee and manage daily operations of digital channels.
• Genuinely care for the brands and propose ways for improvement.

THE PERFECT CANDIDATE FOR THIS POSITION

• You have 3-4 years of working experience in e-commerce, digital, and email marketing.
• You have prior experience with SMS Marketing.
• You are amenable to acting as the business owner of the department and coming up with strategies and approaches to
grow its revenue.
• You're knowledgeable and have experience in using KLAVIYO and SHOPIFY (required)
• You have exceptional organizational skills in managing multiple brands and projects simultaneously
• You take systems and processes by heart and not just build a great strategy but want to see it all the way through to implementation and results.
• You have a proven track record of creating, implementing, and optimizing complex email programs to meet business goals.
• You are known to work with minimum supervision with great attention to detail, deadlines, and accuracy
• You have excellent written and verbal communication skills and are ready to jump on audio and video calls.

For interested applicants, please register at Upgrade to see actual infop?id=84.