SEO Specialist

Position Summary

This is a multi-faceted role in which you will be on the front line, sitting central to each project. Kicking off processes, scoping briefs, and managing workflows throughout the agency. Working closely with the team and clients, you'll be a part of their entire journey and really cultivate your relationship with them to deliver exactly what they need.

You'll be managing the team of analysts and important clients, acting as a partner and extension of their team. You'll be an effective and high-level communicator, thinking strategically about everything you do, from weekly reporting and running meetings. You'll always be thinking about the bigger digital picture and key Upgrade to see actual info a dynamic role, your focus will be on confident and transparent delivery, working collaboratively with your team. Empowered to facilitate discussions between all parties solving and advising your team in implementing solid, future-proof processes. You will have your finger on the pulse at all times, holding your own in technical conversations, and able to spot opportunities and solutions for now and long-term.

Responsibilities

Account Management
- Define the SEO strategy for the company and its clients
- Developing, executing, and completing successful strategies for each client
- Ensure the strategy is aligned with the company and its client KPIs and business goals
- Organize and facilitate internal and external meetings (weekly/bi-weekly calls and monthly reporting calls).
- Build a framework and introduce new products and services for target markets
- Identify and close content gaps between the company website and competitor content for both the agency and its clients.
- Build and manage a team to deliver services Upgrade to see actual infoO & Growth Marketing
- Develop content strategy through conducting keyword research on a regular basis to generate content ideas and optimize existing content for the agency and its clients.
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary.
- Optimize web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs.
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building.
- Execute link-building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building.
- Integrate on-page and off-page SEO (link building) with content marketing and digital PR initiatives
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits, and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors.
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
- Evaluate and improve internal processes with an eye toward efficiency, transparency, and output
- Contribute to the development of departmental processes, deliverable templates, best-in-class presentation frameworks, and SEO case studies

Work Experience & Skills

Essential Experience

- 3+ years experience in growth marketing (or similar roles in product or marketing)?
- Strong analytical mindset and knowledge of performance marketing metrics and experience across driving digital strategies.
- An infectious passion for all things SEO and digital marketing
- Deep understanding of the search engine industry, competitors, best practices for evergreen search, search engine algorithms, and where the digital industry is heading.
- Ability to identify, troubleshoot, and solve issues with website spidering, indexation, and traffic
- Proficient with relevant tools (i.e., Ahrefs) and web analytic tools (i.e., Google Analytics)
- Experience in creating strategic-SEO proposals from scratch in both PPT & Word
- Full confidence and expert delivery in interfacing with clients and collaborating with other departments.
- Ability to analyze and act on data, and a knack for testing, experimentation, and optimization.
- Successful storytelling via deliverables and monthly reports -
Have a demonstrable track record of planning, implementing, and leading SEO strategies across a range of clients

Desirable Experience

- Analytical mindset with numerical aptitude
- Digital Marketing qualifications/certifications
- Experience of working in an in-house marketing team


What we are looking for

- You'll be mature, articulate, and unflappable in nature. We are looking for someone with a good few years of experience, bringing expertise in delivering high-end digital projects to this agency. Experience managing teams and projects are essential.

- We're looking for someone, who is looking for that next challenge. You'll be growing accounts yourself and very much still be hands-on throughout the process.

- We're looking for someone who has bags of technical project management experience, showing us passion and honesty. You'll be a natural people person with a real drive to get the most out of everyone they work with!