Web/Marketing Manager

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Jun 24, 2022


Responsible for:
* Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
* The primary point of contact for digital marketing and product strategy in partnership with Shopify.
* Design, build and maintain social media presence for campaigns and partner activations
* Lead development of digital client experience journey
* Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI & KPIs)
* Identifies trends and insights and optimizes spending and performance based on the insights.
* Brainstorms new and creative growth strategies through digital marketing.
* Plans executes, and measures experiments and conversion tests.
* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
* Identifies critical conversion points and drop-off points and optimizes user funnels.
* Collaborates with agencies and other vendor partners.
* Evaluate emerging technologies.
* Provides thought leadership and perspective for adoption where appropriate.
* Build ads, track campaign budgets, and report on conversion-driven performance for user acquisition KPIs (e.g. CPA, ROAS, CPL, etc.), in addition to traffic & engagement metrics
* Identify new opportunities to optimize engagement, promotions, competitions, user-generated content, Upgrade to see actual infoom social communities and influencers
* Collaborate with other teams, like marketing, PR, and partnerships to ensure brand consistency.
* Use any skillset, innovative and creative thinking, and flexibility to implement any other practices or methods that seem necessary to get the job done
* Creating original copy, managing, and scheduling posts, overseeing community management, and implementing growth and influencer strategies ensuring brand integrity is maintained.

* Amazon Ads and Maintenance
* Web-design/E-Commerce/Coding/Shopify
* Google Marketing/Adwords
* Email Marketing Campaigns
* Newsletter and Campaign Writing
* Graphic Design (including but not limited to Adobe Systems)
* Proficient in marketing research and statistical analysis (how strategic digital marketing drives growth and fundraising, the various audience types and best practices to optimize engagement and traffic)
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
* Understanding of marketing strategies
* Working application of implementing marketing tactics
* Copywriting
* Email marketing
* Digital marketing
* Search engine optimization (SEO)
* Search engine marketing (SEM)
* Social media (Facebook, Instagram, TikTok Ad Posts)
* Paid ads
* Content creation
* Project management
* Transactional marketing
* Ability to understand metrics/data and use the information to make marketing decisions
* Ability to interpret and communicate complex scientific or technical information

The ideal candidate will have the following soft skills:
* Detail-oriented and organized
* Good communicator (written and oral)
* Ability to multi-task
* Willingness to learn and adapt
* Ability to handle numerous deadlines
* Proactive, creative problem solver
* Customer/client-focused
* Time management skills
Candidate should also have utilized Canva, MailChimp (or other email marketing tool), Salesforce (or similar CRM), WordPress, Google Analytics

Your Mindset
* Self-governing with high, detail-oriented, standards
* Consistently bring creative and actionable solutions (rather than problems) to the team
* Demonstrate an all-hands-on-deck approach and a willingness to pivot
* You are excited about working at an independent, boutique agency because you believe you will thrive and grow and have autonomy you might not have at a larger firm; you also feel committed to contributing to the company’s success
* Highly proactive and enjoy learning and teaching yourself new skills

***Please tell me how many Upgrade to see actual info has on Instagram***

Sales and Marketing
Web Development
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