Digital Marketing Strategist

About Prosple
Prosple is a fast growing start up with a big mission to place every student in their perfect job. We create digital products that enable students and graduates to explore, compare, shortlist, and apply for graduate jobs and internships, all in one place. At the same time, we offer top employers the opportunity to showcase their job offerings to a highly targeted and captive audience.

Since launching in February 2015, we've already grown to reach 2 million students annually, and we’re set to transform the way that young people make their career decisions.

Job Summary
We are looking for a talented and passionate digital marketing strategist to help us build our community, engage our target audience, strategise and launch social media campaigns, and someone who will be responsible for growing our brand presence and following.

This is a rare opportunity. We have hit success, but are still a small team with plenty of scope for you to help shape where we go Upgrade to see actual infobining flexible work (work-from-home and flexible hours) with an exciting breadth of responsibility, you will have real impact and be joining a high-performance culture and team with a track record of building successful businesses that disrupt markets.

Key Benefits
As an integral member of our small but fast-growing team, you'll enjoy several freedoms and opportunities:
-100% remote work
-Flexible work culture
-Fast growing company with exceptional team
-The opportunity to work with blue chip companies, universities, and industry associations
-4 weeks paid annual leave
-Health insurance

Responsibilities
- Create marketing strategies that will deliver results based on KPIs
- Conduct marketing performance analysis and report
- Provide actionable recommendations depending on performance and trend analysis
- Create a system to make our social media efforts scalable across all platforms and Prosple brands
- Content calendar creation and post scheduling / monitoring
- Social media community growth and engagement
- Respond to consumer queries and comments in social media
- Implement and manage paid media campaigns (PPC/SEM/Paid Social)

Who we’re looking for
The ideal candidate needs to be knowledgeable in social media marketing, ability to move between analytical thinking and creative, experience using any of the following will be highly regarded: ContentStudio, Jira, Atlassian, Google Analytics, ActiveCampaign, LeadPages, SurveyGizmo, Canva, GSuite

We are looking for someone who is highly motivated with excellent presentation, communication and analytical skills. They will be self-directed, able to work autonomously and have confidence in strategizing and implementing campaigns for social media and community growth. Previous experience in b2b social media strategy and experience in careers, recruitment, media or higher education sectors is highly regarded.

More important than any specific experience, however, is the ability to think independently. You should be a person who can use original thought to create campaigns that achieve the required outcome. You won’t waste time on things that don’t deliver results, and you’ll double down on those that do. You’ll have an excellent understanding of the university student persona and will be able to create communications that appeal to them in multiple markets (e.g. Australia, New Zealand, Philippines, Hong Kong).

How to Apply
If you’re interested in the role, please respond with two things:
1) Your salary expectations for a full-time role
2) A short paragraph describing how you would go about generating 10,000 student sign-ups leads for our site Upgrade to see actual info (a ‘student sign-up’ in this instance is a student or fresh graduate that is looking for internships and entry-level jobs in the Philippines. They must sign-up and complete their profile information on the platform)
Shortlisted candidates will be given several paid trial tasks prior to full-time offers being made.