SEO & Content Marketing Specialist

Job brief
We are looking for an SEO expert to manage all search engine optimization and content creation activities.

You will be responsible for managing all SEO activities such as content strategy and implementation, link building and keyword strategy to increase rankings on all major search networks.

Our websites are Upgrade to see actual info and Upgrade to see actual info where we will need the services to be rendered

Key Requirements:
- Proven experience in content marketing, content growth and SEO
- Excellent verbal and written communication skills
- Working knowledge of search engine optimization practices, ranking factors and search engine algorithms
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Outstanding ability to think creatively, strategically, identify and resolve problems
- Ability to work within a team and independently. Visit our Cape Town website and let us know in the response what your favorite villa is
- In-depth experience with website analytics and reporting tools (Google Analytics, Google search console, Google Data Studio)
- Experience with website optimization tools (WordPress basic editing, Yoast SEO)
- Strong organizational-, time management-, and analytical skills
- Working knowledge of WordPress, HTML, CSS, and JavaScript development and constraints

Responsibilities:
-Reviewing and analyzing our websites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Perform ongoing keyword discovery, expansion and optimization
- Filling current website posts and other content with effective keywords
- Writing effective SEO content for our blogs, mostly in long form postUpgrade to see actual infowords with infographics, tables, CTAs and images
- 2-4 blog posts per month for 12 months
- Develop and implement link building strategy
- Analyzing keywords and SEO techniques used by competitors. Visit our Africa website and let us know in the response what your favorite lodge is
- Research and implement search engine optimization recommendations
- Compiling and presenting SEO guidelines
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.