Paid Marketing/SEO

**Introduction/Background:

We are a growing e-commerce company that has social media platforms, paid marketing, and SEO development work that needs to happen to grow. We need to create click worthy ads and linkbacks to attract attention to our website. We need someone who knows or is interested in or willing to learn about the boating/sailing industry. Also the candidate would have a good attitude and ready to have fun building a brand with a good culture.

**Job Description:

The candidate will use paid media management skills to architect and enhance lead gen platforms, including interacting with customers, promoting brand-focused interactive and engaging content, and expanding opportunities for revenue.

The responsibility of the candidate is to perform tasks related to Paid marketing and Search Engine Optimization for organic search; from keyword research, to Meta Data content, to pulling performance numbers for Upgrade to see actual info essence, they understand the core concepts behind SEO, paid marketing, know how to find keyword opportunities, and have enough working knowledge to pull and interpret from Google Analytics or any other common data source.

Key skills also include:
• Researching industry specific keyword data
• Make recommendations on product offering specifically related to customer acquisition
• Development and creation of customer acquisition funnels
• Management of marketing spend


**Requirements: **Please respond to this posting with the word "lime" in your subject line**

Experience in Social Media Management - Facebook, Instagram, Linkedin, Pinterest, Buffer, YouTube
Work with social media team to create brand awareness and messaging

**Experience in SEO monitoring/development
-Finding relevant and organic keyword tags and phrases for search potential
-SEO words on web pages for optimization on search engines
-Build meta tags and keywords
-Finding followers and users relevant to industry

**Create Ads
-Create visual appealing ads that entice and attract clicks
-Creative and also consistent ads in color, font, logos and images
-Clear and eye catching ads that take no more than 3 seconds to view
-Create newsletters that are concise while interesting