Digital Marketing Specialist - Digital Agency

Job Brief:

Moxie Labs is looking to hire a customer-obsessed, data-driven Digital Marketing Specialist - Upgrade to see actual info this role, you will shape, invent, and execute marketing programs for our clients while managing and optimizing existing efforts that many of them already have in progress. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment. You should be able to operate with a high level of autonomy and possess strong communication skills, both written and verbal. A successful candidate must be able to work both strategically (using customer data to generate bold ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and solving problems). This candidate will have a firm grasp on creating, launching, and optimizing a complete marketing funnel – from driving brand awareness to conversion. Finally, this candidate must possess strong project management skills and be able to effectively manage multiple campaigns at the same time.

Responsibilities:

- Creating and executing a digital marketing strategy leveraging expertise across paid channels.
- Responsible for overseeing day-to-day campaign management of client programs.
- Provide recommendations on our client programs supported by data and analytics.
- Work across teams to create completing copy, assets, and landing pages to support client programs
- Responsible for creating client presentations and reporting to demonstrate programs effectiveness and identify potential opportunities
- Experience with marketing automation programs & tools
- Proven experience creating, managing, and optimizing Google Ad Campaigns
- Monitor and report on performance and KPIs
- Manage advertising spend and effectiveness
- Developing and managing campaign & advertising schedules
- Project management of marketing programs
- Interface with client and partners as necessary
- Manage multiple marketing and merchandising channels at the same time; consistently making progress and delivering results
- Experiment and test existing and new marketing channels and placements
- Own campaigns from end-to-end, including creative, targeting, segmentation, planning, execution, reporting, and optimization
- Own reporting of key campaigns and marketing metrics to leadership and the broader organization

Requirements:

- 3+ years of paid search and display marketing experience
- Ability to analyze marketing data to recommend and execute changes, track, and report on findings
- Experience using data and metrics to measure impact and determine improvements
- Advanced mastery of the English language with very strong communication skills (written English & oral)
- Relentlessly high standards and sharp attention to detail
- Thinks strategically but stays on top of tactical execution
- Self-motivated and organized
- Ability to work both individually and with a team

Experience with the following is a Plus:

- Email or CRM marketing experience
- A/B testing experience
- Paid social marketing experience
- Experience using project management software
- Directing and working with an off-shore team

Please email your resume, portfolio, Skype handle, or any questions you may have to Upgrade to see actual info if you think you’re the right fit for this position! We will be scheduling interviewing between September 28 - October. This is an immediate hire position.

About Moxie Labs:
We are a digital solutions company located in Philadelphia, PA, USA. We help our clients tackle tough challenges and seize new opportunities. We are industry veterans with experience spanning over 20 years each and specialize in building out websites, mobile apps, custom digital platforms, digital marketing programs, etc. We are looking for a dynamic Search Marketing Manager that is a digital marketing specialist with experience in Search, and display advertising. This person will be responsible for helping to build and execute our clients' digital marketing strategies.