Digital Marketing Manager (PPC Ecommerce)

About Us:

Simployee is a virtual staffing company that provides highly-skilled personnel to international companies who are aiming to fill their ranks with exceptionally talented remote workers from the Philippines and elsewhere in the world.

We are based out of Brooklyn, New York but has people all across the globe, particularly in the Philippines where most of the top-level talent is sourced.

About our Client:

Our client is an e-commerce company based in Brooklyn, NY. They were initially focused on delivering quality medical supplies to customers. As the business expanded, they realized they didn’t want to just focus on the health of the customers, but on all aspects of their lives. They took the same formula that made them trailblazers in the medical supply industry and concentrated their efforts across a broad range of categories. Today, the company employs over 35 experts, working to bring innovative products to the Medical, Personal Care, Toy, and Beauty markets.

About the Job:

The Digital Marketing Manager is responsible to set up an advertising campaign for Google Adwords on Google Shopping and make an audit for PPC and Adwords and correlate the course of a campaign to have a favorable rate of customers driven to a website store and other sales channels.

As a Digital Marketing Manager, you will be responsible for the technical execution of the campaigns including Search, Display, Social, and Video advertising avenues. He will conduct a thorough review of every sales channel campaign performance and provide solid, actionable insights and executions.

Ultimately, your goal is to generate sales and maintain a positive Return on Ad Spend for all brands across all sales channel, i.e. Amazon, Ebay, Walmart and Website.


ACTIVITIES

- Analyze Data: As a Digital Marketing Manager you are responsible in analyzing data given to you.

- Fully Optimized Listings: Making our listings rank well and stand out should be one of your top priorities. In this way, you can attract the right buyers and develop good practice.

- Monitor Competitor Listings: Competitive analysis is a crucial component in the success of every business across all industries. To keep an eye on your competitors you can use online tools depending on what type of information you want to get in return.

- Coordinate Pricing and Change: To boost the maximum profit of the company, the pricing should be right. You should coordinate any price changes to all involved departments to ensure that all pricings are correct and updated.

- Communicate Inventory with Warehouse: Coordinate with warehouse to ensure that inventory levels are sufficient to cover the customers’ demands.