Digital Marketing Tech Lead

We are a small dynamic team from Singapore, a company with proven track records in other startups which have Upgrade to see actual info this position, you will be working with our team to launch and grow a new startup in the education space in Singapore. You will be responsible for all technical aspects of marketing and partnership Upgrade to see actual info will be a full time role, where you can work from the comforts of your own home.

Scope:

Article and content creation (40%)
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- Be one of the main contributors of content (articles and frequently asked questions), topics around digital marketing
- Manage the growth of content through partners and trends
- Build a network of freelance writer to support further growth

Site content management (10%)
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- Implement and troubleshoot Facebook pixel, tracking codes, events through the use of Google Tag Manager
- Manage content publishing of site

Partnerships and backlinks (40%)
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- Use of SEMrush marketing tool for keyword research and competitor analysis
- Build a list of partners and sites for backlinks

On page SEO (10%)
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- Regularly review site to recommend improvements to increase search ranking
- Keep abreast of the latest search engine criteria, algorithms and recommend industry best practices and trends

Requirements:
- Min. 2 years experience in Digital Marketing or SEO initiatives
- Able to work independently and is a self-starter
- Good written English for content creation
- Problem solver in a multi-tasking, fast-paced business environment
- A good team player with excellent communication and interpersonal skills
- Good understanding of on and off page SEO
- Proficient in HTML/CSS/JS, with an emphasis on how they impact SEO performance, strong understanding of on-page ranking efforts is a must
- Background designing URL structures and navigation elements
- Experience optimizing robots.txt files, implementing canonical tags, pagination pages, and troubleshooting

Preferred:
- Superior knowledge of search engine criteria/algorithms, best practices, trends and industry developments
- Up-to-date with the latest trends and best practices in SEO and Search Engine Marketing
- Capable of providing detailed but easy-to-understand analysis and recommendations