Marketing Support Specialist

Job Summary: Marketing Support Specialist

This position of Marketing Support Specialist will range from duties on all things related to SEO, ecommerce, and technical support for digital marketing platforms.

You will continually identify areas of improvement, attempt to improve site and product page rankings within major search engines while collaborating with various parties – both internal and external – to improve SEO and monitor engagement. You will work with and assist the marketing team with technical and e-commerce duties as well as monitoring and providing data on KPIs of e-commerce and other marketing efforts. You will complete various tasks as needed for the marketing team.

This position should be Full time and the person should be very technically savy, have experience using a variety of online software, including Google ads and Shopify. This individual should love to research, present information, and have the drive to learn programs and online software.

Responsibilities:

Troubleshoot technical difficulties from varied marketing & ecommerce platforms.

Assist in the maintenance /monitoring of keyword bids and SEO.

Manage budget caps, impression share, quality score and other important account metrics.

Manage and maintain updates for large keyword lists.

Data entry for product specs and product listings in Shopify.

Provide support from varied integrated apps in Shopify.

Performs other tasks as assigned by the Marketing Manager.

Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online and Upgrade to see actual infoO for content and internal website pages. (i.e. case studies, whitepapers, etc.).

Keeping up-to-date with the latest content marketing strategies and experiment methodology. (i.e. conversion rate optimization, A/B testing, etc.).

Requirements:

Outstanding ability to think creatively, and identify and resolve problems.

Work efficiently as part of a team while managing your own work.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Ability to clearly articulate thoughts and have high levels of integrity, autonomy, and self-motivation.

Excellent analytical, organizational, project management and time management Upgrade to see actual infoarch engine optimization experience.

Shopify experience

Google Ads experience.



Working Conditions: Remote / Part Time.