Social Media Marketer

The Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels, including Facebook, Instagram, Twitter, Youtube, and LinkedIn. This role offers the intern a total immersion into a busy Mental Health Clinic. The successful candidate will work closely with key members of staff, external social media consultants, and neighboring communities to learn about social media, digital communications, and marketing in a B2B, B2C environment. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates.

Key Duties:

Social Media Community Management:
a. Assist with streamlining company social media accounts (e.g. Facebook, IG, Twitter,LinkedIn, YouTube, Flicker, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
b. Increase the number of followers we have on Twitter and Upgrade to see actual info by following and engaging with potential vendors, business partnerships and alliances.
c. Monitoring and replying to Tweets from content reported in the industry (initially under supervision)
d. Posting on a daily basis (both job- and industry-related); and using tools like TweetDeck to plan forward-looking Tweets, MeetEdgar for FB, IG content over weekends and holidays (under supervision)
e. Posting updates to the Company LinkedIn account (initially under supervision)
f. Use LinkedIn polls and surveys to build our social media footprint and reputation.
g. Liaising with staff internally to ensure that their company profiles are accurate and up-to date.
Identify and analyze Mental Health SEO (Search Engine Optimization)
h. Posting updates to the Company Facebook account (under supervision)
i. Build Facebook ‘likes’ by appealing to potential clients and candidates through other social media channels and email marketing campaigns.
j. Work with key stakeholders to implement other channel-specific campaigns (e.g. uploading photos to Flickr, videos to YouTube, etc.)
Coordinating and Distributing Content:
a. Plan, Develop and Schedule monthly social media, editorial, marketing and blogging calendar.
b. Maintain a monthly social media and blogging calendar.
c. Liaising with key stakeholders to push new blog posts through the calendar.
d. Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.
e. Drive awareness of our new blog posts by posting the articles into forums and groups
f. Using tools such as Webflow, Technorati and Twitgroups, identify and monitor key industry bloggers, trade journalists and twitter Upgrade to see actual info. Flagging and aggregating interesting content to re-tweet and post on the GLC Wellness Upgrade to see actual infoe tools such aswefollow and technorati also to identify influencers.
g. Identify and create video content for posting on YouTube.
h. Set up and manage a company Flickr account and post interesting photos
i. Upload and manage company blog posts in WordPress (initially under supervision).
j. Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
k. Push out content for syndication using tools like SlideShare, You Tube,Paper.Li, Scribd, Reddit, Digg and StumbleUpon.
Understanding and monitoring social media analytics:
a. Track key social media analytics on a monthly basis, including Google Analytics, Bitlystatistics, Upgrade to see actual infopany stats, etc.
b. Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their ‘share rating’ and the total number of viewers and time spent on page. Look at the best-performing web site pages and try to generate new content that does the same or better. Provide reporting summaries for each channel
c. Use tools like Klout, Tweriod and Upgrade to see actual info to measure our Twitter influence, and monitor what kind of content gets retweeted to help with future content.
d. Use Google Reader to follow the blogs and content of our competitors and potential B2B partners.
e. Use the company’s HootSuite and MeetEdgar accounts to create lists of followers and to schedule content so that they are continuously pushed out.
f. Work with key stakeholders to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’

Email Marketing and SEO:
a. Work with key stakeholders to create and send one email broadcast per week around content ideas and key therapy.
b. Research free online directories to generate inbound links for SEO.
c. Using Google, search on keywords and look at our competitors’ brands for forums and directories that we can sign up to generate in-bound links for our company.
Key Skills Required for the Role:

Excellent GCSEs, A-levels or equivalent, particularly in English, Literature, History or Politics;
Proven written communication skills and a passion for writing both short- and long-copy.
Excellent verbal communication skills.
An interest in marketing, communications, social media or reputation management;
Familiarity with key social media tools (e.g. Twitter and Facebook) and with Microsoft Office products (e.g. Word, PowerPoint, Excel);
An ability to consistently demonstrate our values of insight, hard work and effectiveness in your personal approach to work;
An entrepreneurial attitude;
Excellent attention to detail and a high motivation to learn;
A proactive, service-focussed attitude
An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and
The ability to work collaboratively with a team.
Key Behavioral Indicators:

Team Focus: Collaborative; anticipates impact on others; listens to gain complete understanding; sensitive to views and feelings of others;
Relationship Building: Builds relationships internally and externally; keeps all stakeholders involved; is assured and poised across all relationships; gladly assists others.
Verbal Communication: Speaks clearly; can articulate thoughts and emotions succinctly; listens to gain complete understanding before speaking; can tailor communication style for different audiences (e.g.peers, customers, and management)
Written Communication: Writes clearly and with excellent grammar; can articulate thoughts and emotions succinctly and effectively; can tailor communication style for different audiences (and social media channels); uses appropriate punctuation.
Resilience: Flexible; positive about change; accepts and takes responsibility for personal development; maintains a ‘can do’ attitude; shows a persistent effort to succeed; self-controlled and balanced; copes under pressure; enthusiastic, has a positive outlook; constructive and open-minded.
Specialist Knowledge: Well-informed and passionate about their job and social media; actively seeks development opportunities and owns responsibility for personal development; learns quickly; transfers skills and knowledge to others.