Digital Marketing Expert

Straight Talk To Success is a We Digital Marketing, training, and agency company based in the UK, We learn everything we can about our clients’ businesses and then we get to work on creating digital marketing strategies customized to help them achieve their goals, either through training or a do it for you service. Your sales funnel is like a map. And the best maps do more than merely outline the route from a starting point to a destination. Excellent maps show the navigator the terrain, any detours, and what they’ll see along the way.

The Straight Talk To Success team guides our clients as they identify the mile markers and greets travellers along the sales funnel. With our guidance, our customers better qualify their prospects and turn them into valued customers. We teach businesses how to serve their audiences with the right content at the right time, and how to keep those prospects from getting distracted along the way. And if they do get lost, we’ll look for ways that you can guide them back towards their destination: A conversion!

We are looking for a Digital Marketing Advertising Manager - The Digital Advertising Manager directs and coordinates advertising strategies, campaigns, and budgets for assigned segments. The candidate oversees the creation of digital advertising campaigns, ongoing creative and media optimizations, the digital analytics of all campaigns, and testing strategies. This position ensures the advertising team produces high-quality, effective advertising campaigns that align with budget guidelines. The right candidate has 2-3 years of experience managing a digital advertising team. This position requires a bachelor’s degree in Marketing, Advertising, or Communications (or an equivalent combination of education and experience).
Responsibility & Role:
• Oversees the digital advertising team and supports team growth, development, and implementation of new initiatives.
• Interprets business objectives and develops effective advertising programs to achieve those objectives.
• Develops advertising strategy across all digital channels to ensure the effectiveness and consistency of brand Upgrade to see actual infocludes digital advertising, such as PPC, programmatic ads, and social media ads.
• Oversees campaign creatives and guides digital media planning and execution.
• Manages advertising calendars and produces media plans and forecasts.
• Paces delivery of campaigns, ensuring ad spending remains within budget and on track.
• Establishes digital campaign measurement and analytics strategy and reports on campaign diagnostic measures and other key performance indicators of effectiveness.
• Implements digital advertising plan and maintains budget control throughout entire process.
• Manages input from stakeholders throughout the company to develop advertising campaigns that meet business requirements.
• Develops and executes digital media planning and advertising activities in all markets.
• Understands, customises, and optimizes the entire campaign management process, including production, execution, and quality control.
• Develops rigorous A/B test plans to draw insights critical for growth and optimization, including ad copy, audience segmentation, and landing page tests.
• Creates monthly or end-of-campaign reports, including overall performance for digital campaigns and reports to market specific teams.
• Has a comprehensive understanding of targeting and campaign structure best practices within each search engine/paid channel (Google, YouTube Yahoo, Bing, Facebook, Instagram, Twitter and Upgrade to see actual info).
• Forecasts and monitors quarterly performance goals for responsible channels.
• Recommends the size and scope of media buying options, including but not limited to banner, search, email, social, and mobile marketing.
• Conceptualizes new and innovative ads and partners with the creative team for development.
• Maintains status reports of advertising budget, plans media schedules, and proposes new test vehicles and formats.
• Evaluates, negotiates, and purchases online media opportunities, including Facebook, Twitter, YouTube, and other media.
• Establishes, develops, and maintains media, vendor, and partner contacts. (Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
• Authors and presents plans and campaign reports to managers and stakeholders. Clearly communicates campaign successes, failures, and optimizations for future campaigns.
• Responsible for new big data initiatives and analytics.
• Troubleshoots common campaign issues.
• Monitors social, cultural, and industry trends and their impact on the industry and consumer behaviour.
We are a small business that is about have significant growth and need someone that is passionate about Digital Marketing and filling events to up-sell and cross sell training packages. This role is an immediate start with a great bonus structure.