Amazon (Pay Per Click) PPC Ninja Required

Well-capitalized start-up seeks extremely talented Amazon PPC Optimization Manager to help pioneer the business in Amazon with our winning products using the cutting edge PPC tools and sponsored ads space. You must have experience designing a PPC campaign and follow through the entire process including Launching and optimizing PPC campaigns, Monitoring budgets and overseeing search platform accounts & Tracking KPIs and producing useful reports for management.

Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends

Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)

When you apply for this position, we expect you to answer the following questions after you introduce yourself in your concise cover letter (we will only qualify your application if you have answered these questions).

Describe a time you worked with a team to create a campaign on a tight budget.

- How do you stay up-to-date with SEM/SEO trends?
- What analytics tools do you use?
- What metrics would show you that an online campaign failed?
- If you saw a significant drop in weekly rankings, what would you check first?

Thank you for taking the time to read through the application. We'll be waiting to hear back from you.