Social Media Marketing Manager

THE ROLE

The Social Media Marketing Specialist will be responsible for a variety of tasks that support the successful implementation and completion of planned social media marketing programs across our client social media platforms. The ideal candidate will focus on social media communication, assist in the development and placement of social media marketing promotions and collateral, track existing marketing campaigns, and run reports on results. The Social Media Marketing Specialist will work under the guidance of the Manager, Strategic Development and General Manager.

RESPONSIBILITIES

Plan, develop, and implement comprehensive paid media strategies to convert social audience to to drive new leads through appropriate channels including but not limited to Facebook, Twitter, Instagram and email campaigns.
Analyze social media marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
Understand our audience, our competition and build content that drives customer engagement and traffic.
Suggest and implement new promotions, ads, competitions etc. to develop brand awareness,grow the audience and increase engagement.
Manage online conversations with customers.
Maintain the highest level of knowledge and understanding of Facebook’s ad ecosystem by staying informed of changes in the ad auction, ad formats, campaign objectives, and bid strategies.
Build an expertise in all prominent social media ad ecosystems.
Identify trends and insights and optimize spend and performance based on the insights.
Update marketing and sales teams regularly with summaries of social media data and trends.
Collaborate with other internal departments to create cohesive campaigns across digital and social, streamline processes, and ensure projects are executed to hit Upgrade to see actual infomonstrate a high level of ownership and ability to work independently with minimal direction.
To maintain a working knowledge of TikTok and any other emerging social media platform.
To do any task as directed by Manager, Strategic Development.