Seeking a BRAND STRATEGIST to Transform Our Brand into a Household Name

We are looking for a Brand Strategist to help develop our brand’s story, to help us grow our reputation in the market and appeal to a larger audience. You will be responsible for devising short- and long-term strategies to position the brand and build market Upgrade to see actual infoand Strategist responsibilities include analyzing consumer insights, crafting marketing plans and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.

Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.


Responsibilities:

Crafting our differentiation strategy
Gathering feedback from sales and analyzing consumer behavior to define our company’s positioning
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Build relationships with influencers, magazine editors and other brands for collaboration opportunities
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Build audiences on multiple channels and keep those audiences engaged
Develop marketing strategies that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue
Effectively communicate the brand’s voice, preparing brand strategy documents and writing copy for marketing materials


Requirements:

Work experience as a Brand Strategist or similar role in Marketing
Portfolio of brand-building projects is a plus
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
Data-driven thinking
Creativity
Communication and writing skills
Strategic planning, being able to develop big-picture strategies and develop marketing and advertising plans that align with a brand’s goals and objectives