Social Media Management Specialist

• Strategize, execute, and manage a portfolio of Social Media ad campaigns.
• Develop marketing strategies and create clear plans to achieve business goals.
• Design funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.
• Clearly communicate strategy, performance, and campaign recommendations.
• Continuously measure and optimize campaign performance to achieve objectives.
• Report on key metrics for every campaign with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to and internal stakeholders.
• Conduct, gather and analyze market research to determine social media opportunities and competitiveness.

Requirements:

• A minimum of 5 years in Facebook Advertising and ----------
• Strong problem-solving ability
• Knowledge of B2C & B2B
• Strong Excel and analytical skills
• Superior attention to detail
• Strong knowledge of Facebook Ads
• Proven track record of driving towards acquisition goals under set targets, timelines, and budgets
• Experience in creating an acquisition strategy
• Knowledgeable in brand development strategy
• Excellent verbal and written communication
• Experience working both strategically as well as tactically to build, deploy & track campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

Please submit your updated CV so we can review.

Thank you!