Facebook Advertising & Lead Generation Funnel Automation Buildout

**MUST BE VERY PROFICIENT IN FACEBOOK ADVERTISING**
- Must know how to set up pixels
- Must know how to set up custom conversions
- Must know how to set up custom audiences
- Must understand the facebook ad campaign process
---- combining PPE and CTW ads, graduating ads to WC's, and implementing Lookalikes.

(This will be ongoing fb ad management for multiple clients in the Mortgage industry, and building out the funnel automation process once - revisions may apply)

Funnel Automation Programs Required:
- ClickFunnels (Landing Pages - not always necessary)
- SurveyGizmo (Survey software)
- Acuity Scheduling Software (appointment setting software)
- Active Campaign (Email and Text Automation)
- Zapier (API integration)

Design: (minimal)
- Facebook page creation
- Canva

Reporting: (update daily reports on Cost Per Lead, Total amount spent, etc.)
- Google Docs
- Google Sheets
- Facebook Ads Manager