Digital PR Manager

You, “The Digital PR Manager", are a determined, relentless marketer that’s always looking take your skills to the next level. You are a human sponge who always looking to improve and soak up as much knowledge to improve the company and yourself. You are capable of identifying issues and creating solutions. You might be a perfectionist…but we admire that in order for our clients' online presence to thrive in a world of copycats and bandwagoners.

The Digital PR Manager will be responsible for strategizing new SEO campaigns, crafting content strategies, and reaching out for coverage. Must be career-oriented and hungry to learn.

As an overview, here’s what you will be doing:

Experience with HARO is a big plus, indicate if you have experience.

You’ll identify backlink opportunities for our client through the means of digital PR and blogger outreach.

You will perform outreach to bloggers, press sites, and other similar opportunities in order to gain relevant backlinks for clients. You will test and improve outreach templates. A strong command of English is required.

You will perform research on client's industries in order to find relevant link opportunities.

You will focus on increasing organic content and client awareness

You’ll measure success by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, and Moz

You’ll report your clients’ online presence by tracking + reporting changes in traffic, rankings, trends, and conversions

You’ll share your insights with our team and clients to keep all of us in the loop
You'll tie everything back to business objectives and focus on the initial reason the client hired us



Requirements

You're passionate about SEO, but you treat business and marketing from a holistic perspective

You’re able to perform extensive research on your client's target market

You have exceptional writing skills and are able to craft quality outreach emails and build relationships online.

When it comes to SEO trends, you know what's coming before it happens. Blogs are your thing, you might have even contributed to an SEO blog in the past.

You know that Digital PR is not an isolated deliverable and you're willing to dive into other departments to provide insight.

Deadlines? You never even get close to them because you are so ahead with your personal time management and communication

Please use the subject "CATFISH" so I know you actually read this ad.

Note, this is not an SEO position, rather someone who has experience with online PR and Content Marketing.

Solutions are your thing. Can't is not a word.