Product and Market Research Analyst

Job brief

We are looking for a methodical Market Research analyst to survey customer preferences and statistical data in order to support customers during their decision-making process regarding product designs, prices, and promotions. The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.

Market Research Analyst Responsibilities

Include:
-Collecting data on consumers, competitors, and marketplace and consolidating information into actionable items, reports, and presentations
-Understanding business objectives and designing surveys to discover prospective customers’ preferences
-Compiling and analyzing statistical data using modern and traditional methods to collect it

Responsibilities:

-Collect data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations
-Understand business objectives and design surveys to discover prospective customers’ preferences
-Compile and analyze statistical data using modern and traditional methods to collect it
-Perform valid and reliable market research SWOT analysis
-Interpret data, formulate reports and make recommendations
-Use online market research and catalog findings to databases
-Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
-Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct
-Remain fully informed on market trends, other parties researchers and implement best practices

Requirements
-Proven market research analysis experience
-Ability to interpret large amounts of data and to multi-task
-Strong communication and presentation skills
-Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
-Search engines, web analytics, and business research tools acumen
-Familiarity with CRM programs
-Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
-Working knowledge of data warehousing and modeling,
-Strong analytical and critical thinking
-BS degree in Statistics, Marketing or related field