Google Ads Specialist & Digital Marketing Data Analyst

This part-time leading to full-time position is for a Google Ads Specialist & Digital Marketing Data Analyst to join our trailblazing team where innovation meets excellence.

We are a fully distributed digital marketing and website development company, dedicated to clients who sell courses, memberships, online training programs, and spiritual teachings. We possess our own digital marketing analytics platform which provides more in-depth insights and data than Google Analytics.

Embrace the opportunity to build a long-term career with a company that values new ideas, initiative, and cutting-edge strategies. Our Agile Scrumban framework ensures a dynamic and collaborative work environment.

You must be available to work full-time between 8 am and 4 pm Central Standard Time Monday to Friday.

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Responsibilities:
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Google Ads Management:
- Create, implement, and manage innovative Google Ads campaigns.
- Perform advanced keyword research, develop compelling ad copy, and analyze performance metrics.
- Optimize campaigns for peak performance, including strategic bid management and budget allocation.
- Deliver insightful performance reports and actionable recommendations.

Digital Marketing Data Analysis:
- Leverage Google Analytics (GA4) and similar tools to track, analyze, and report on website and campaign performance.
- Leverage our custom data analytics platform for gaining insights into the effectiveness of our digital marketing efforts, generate reports and identify conversion optimization opportunities.
- Identify trends, patterns, and opportunities to enhance marketing strategies.
- Develop comprehensive reports and dashboards to communicate insights and recommendations.
- Develop how-to guides, videos and handouts for our internal team and clients to better utilize our custom data analytics
platform.
- Collaborate closely with the marketing team to drive data-driven strategies.

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Additional Responsibilities:
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- Stay abreast of industry trends and best practices in digital marketing and data analysis.
- Contribute to the development and execution of other digital marketing initiatives.
- Provide strategic insights to improve overall digital marketing performance.

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Expertise and Skills:
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- Demonstrated experience as a Google Ads Specialist and Digital Marketing Data Analyst.
- Expertise with Google Ads, Google Analytics, and similar tools.
- Exceptional analytical skills with the ability to interpret and present data effectively.
- Manipulate CSV files, Google Sheets and using functions and formulas.
- Proven experience with keyword research, Google ad copy creation, and campaign optimization.
- In-depth knowledge of SEO, SEM, and other digital marketing strategies.
- Excellent communication and reporting abilities.
- Capacity to work independently and manage multiple projects simultaneously.
- Meticulous attention to detail and strong problem-solving skills.

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Requirements:
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- Strong verbal and written communication skills in English to interact with clients and teaUpgrade to see actual infombers effectively.
- Full-time availability from 8 am to 4 pm Central Standard Time (Costa Rica).
- Microphone and camera required for all meetings.

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Preferred Qualifications:
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- Certification in Google Ads and Google Analytics.
- Experience with additional digital marketing tools and platforms.
- Familiarity with A/B testing and conversion rate optimization.

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How to Apply:
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- Submit your resume on OnlineJobs (other applications will be refused) with the subject “Why I am ideal for Google Ads and Analytics”.
- Highlight specific examples of successful Google Ads campaigns and data analysis projects you have led.