Graphic/Product Designer

# Graphic Designer (Contract)

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? **Application Instructions**

Hihi! Yuxin and Noah here, we’re the co-founders of Replo. We don’t have recruiters, so please fill out this form to start Upgrade to see actual info

If we’re interested in moving forward, we’ll get back to you, generally within a week.
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# About Us

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### Replo helps companies sell on the internet by helping marketing teams automate building and testing customer journeys using AI.

Today, our beachhead is in ecommerce. Thousands of ecommerce companies, from Hexclad to JIF Peanut Butter, use Replo to build everything from their latest product offers to Super Bowl giveaways.

### About Us

Replo was founded in the summer of 2021 by Yuxin Zhu and Noah Gilmore. We launched in 2022 and grew to over 1000+ paying customers in just 6 months, with no sales team.

We’ve raised over $8.2M from Figma, YCombinator, General Catalyst, Infinity Ventures, MAGIC Fund, Base Case Capital, as well as the founders of NextJS/Vercel.

### Traction

We are [default alive](Upgrade to see actual info), and continue to grow significantly every month.

### Founding Team

**Yuxin Zhu** grew up in New York City and graduated from UC Berkeley (CS ‘15) and prior to Replo ran engineering, product, and design teams at Uber. In his spare time, he likes to listen to audiobooks, play board games, and snowboard in Hokkaido. You’ll find him at his favorite restaurant in Tokyo, [Menya Itto](Upgrade to see actual info).

**Noah Gilmore** grew up in Chicago and also went to Berkeley (EECS ‘15, same dorm as Yuxin!) and prior to Replo was Principal Engineer at Plangrid, a YC company which was acquired by Autodesk in 2019. In his spare time, he likes working on his blog and assortment of iOS apps (you can learn more at Upgrade to see actual info!)

### **Why We Exist**

The web continues to be the most profitable customer acquisition channel for companies selling services and goods online.

Over the last five years, total digital ad spending in the US has more than doubled to $270B, while customer acquisition costs (CAC) have increased over 60%. As competition increases, there are more software platforms and service providers offering analytics and insights than ever before.

However, going from this data to actually optimizing customer acquisition remains exceedingly difficult. Marketing teams have to look at numbers, draw the right conclusions, figure out what to test, how to test it, and often wait days or weeks on other stakeholders — including design, copywriters, developers, media buyers — before they can even launch new ideas.

This method is extremely costly and exceedingly slow, because human experience, energy, and time is required at every step on the treadmill of refining customer acquisition. We believe data and AI can not only turn the customer acquisition flywheel — it can do so 10x faster, and 100x more cost-effectively than current, human-only methods.

That’s what Replo exists to enable.

### Benefits

We offer very competitive cash and equity compensation with healthcare/vision/dental and 401K. We will also provide a stipend for work-from-home gear if you need!

# **Your responsibilities**

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- Own end-to-end concept and design for content projects across a variety of digital mediums, including but not limited to:
- Custom visuals/graphics for content materials, including videos
- One-sheeters and educational materials
- Email/Newsletter designs
- Data visualization/infographics
- Landing page design and updates
- Social media posts
- Create consumer-facing work that is visually exciting, forward-thinking, and emotionally engaging for both educational and marketing purposes.
- Help us test, iterate, and optimize designs to consistently deliver and improve business results.
- Work collaboratively with fellow members of the creative, web, and content teams as well as cross-functional stakeholders, like product marketing and lifecycle marketing
- Champion the Replo brand and user experience, and help shape Replo’s brand narrative.

# **Looking for someone who:**Upgrade to see actual infoyears of relevant experience, with strong skills in graphic design.
- Ability to work in a fast-paced environment and iterate on different design options based on stakeholder and creative feedback.
- Very comfortable collaborating with marketers, writers, editors, and other cross functional partners.
- Self-motivated and able to work independently while also supporting the larger team.
- Ability to balance multiple projects with tight timelines while producing high-quality work.
- Understanding of marketing and content strategies.
- A strong, well-rounded portfolio full of beautiful, yet functional, work that demonstrates the ability to deliver business results.
- Awesome written and oral communication and presentation skills.
- Experience working in similar industries, primarily ecommerce and marketing

# **Bonus points if you:**

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- Are an ex-founder OR worked at an early-stage startup previously (Series A or earlier)
- An eye for visual design (or past experience in product design, Figma, etc)

# Compensation

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- At least $1-1.5K/month (negotiable)