Lead Generation / Digital Marketing Specialist

We are seeking a motivated and results-driven Lead Generation Specialist to join our team. As a Lead Generation Specialist, you will play a pivotal role in driving growth for our company. You will collaborate closely with the sales and marketing teams to develop and execute strategic lead generation initiatives, ultimately expanding our customer base and increasing sales revenue.
Work Schedule:
• Full time 8:00 AM - 5:00 PM, Eastern Standard Time.

Responsibilities of the role:
• Develop and implement lead generation strategies to attract and engage target customers.
• Utilize email marketing, social media, and other digital tactics to generate high-quality leads.
• Work collaboratively with the operations and sales team to nurture leads and guide them through the sales funnel.
• Monitor and analyze lead generation performance metrics to optimize campaigns and achieve targets.
• Stay updated on industry trends and best practices to enhance lead generation effectiveness.

Required Experience and Qualifications:
• Proven experience in lead generation.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Highly motivated, proactive, and results driven.
• Proficiency in HubSpot preferred.

Preferred Skills:
• Previous experience in lead generation within the business-to-business telecom industry
• In-depth knowledge of digital marketing channels and lead generation techniques.

Benefits:
• Payment in Canadian dollars