Email Marketing Klaviyo Specialist

Key Responsibilities

• Develop and implement email automation strategies for multiple brands.
• Own lifecycle marketing automation strategy and implementation, including triggered flows and enhanced personalization.
• Create email databases for lead generation.
• Manage, design, and evolve marketing promotions, loyalty, transactional, cart abandonment, re-engagement campaigns, and triggered communications.
• Ensure accuracy, quality, and brand consistency across all touchpoints in layout, design, links, subject lines, list segments, and message copy.
• Building and deploying automated email and omnichannel journeys.
• Developing and implementing AB testing strategies for email creative, applying learnings to future campaigns as needed.
• Monitor, report and analyze key email metrics while proactively communicating opportunities, trends, key insights, and challenges.
• Staying current on digital marketing best practices and contributing to the overall strategy for email marketing and design.
• Working closely with stakeholders to optimize journeys for the best performance
• Ensure mobile-friendly email templates.
• Identify the target audience and grow our email list.
• Analyze email campaign performance and suggest improvements.
• Develop the email campaign calendar for the month, considering special promotions, seasons, special events and dates, and new launches.

Requirements

• More than 2 years of work experience as an email marketing specialist.
• Must have experience using Klaviyo and other similar tools.
• Broad understanding of email and database marketing infrastructures & technologies.
• Strong communications and interpersonal skills, technical understanding, and effective experience in the consumer- or student-focused digital space.
• Excellent written and communication skills.
• Exceptional organizational skills and attention to detail.
• Basic knowledge of core technologies, including HTML, CSS, web activity reporting, and the principles of usable design.
• Highly motivated, goal-oriented, collaborative team player.
• Ability to work in a fast-paced environment and keep projects on time and track.
• Mandatory proficiency in using Microsoft Office 365.
• Experience with Upgrade to see actual info is a plus.

Professional Profile

• E-commerce background.
• Strong writing and editing skills.
• Profile oriented towards project-based work.
• Excellent communication and collaboration skills, with the ability to work effectively with a team.
• In this role, you'll find ample opportunities for professional growth as we offer mentorship, ongoing training, and resources to advance your skills and career trajectory in the dynamic world of email marketing.

Additional Notes:

• The role requires close alignment with our operating time zone (available to work at least 2 out of 8 hours within our EST time zone, the remaining 6 can be done daily on your time)
• The position offers a competitive salary starting at $1,000 per month (increases based on experience) for full-time engagement.
• We value diversity and encourage applicants from all backgrounds to apply.

Be ready to join a dynamic team where every design makes a difference. If you're in the Philippines and ready to match our pace, we'd love to see how you can contribute to the Shades Eyeconic vision. Find the opportunity for career growth with us and let's shape the future of eyewear fashion together!!