Media Buyer - Search and Social

Company Overview:

At Tuff Media, we specialize in driving exceptional results for direct-to-consumer brands through performance marketing. We harness the power of search or social advertising to elevate our clients' online presence, maximize their ROI, and foster meaningful connections with their target audience.



Position Overview:

We are seeking experienced Digital Strategists with a passion for driving growth and achieving results through search or social advertising. The ideal candidate will have a minimum of 3-4 years of hands-on experience in either Search or Social ads management, with a proven track record of managing budgets exceeding $10,000 per month. As a client-facing member of our team, you will be responsible for developing and executing cutting-edge strategies, building strong relationships with clients, and delivering actionable insights that drive measurable outcomes. If you are a strategic thinker with a keen analytical mind and a passion for performance marketing, we want to hear from you!


Responsibilities:



Develop and execute comprehensive digital marketing strategies for clients, with a focus on search or social advertising.
Manage advertising budgets exceeding $10,000 per month across multiple platforms, optimizing campaigns to maximize ROI and achieve client objectives.
Conduct in-depth market research and analysis to identify growth opportunities, audience insights, and industry trends.
Monitor campaign performance, analyze key metrics, and provide actionable recommendations for optimization and improvement.
Cultivate strong relationships with clients, serving as the primary point of contact and providing regular updates, reports, and strategic guidance.
Collaborate closely with internal teams, including creative, analytics, and account management, to ensure seamless execution and alignment with client goals.
Stay up-to-date with the latest developments in digital marketing, emerging technologies, and industry best practices.
Work as primary ads buyer for 5-10 clients
Translate client briefs into actionable digital campaigns


Requirements:



Requirements (unless you convince us otherwise)


Previous experience at a digital or marketing agency, or similar role
Strong understanding of processes and implementation of SOPs
3+ years of creating/managing Google Search Ad Campaigns
3+ years creating/managing Meta Ad Campaigns.
Familiarity with Performance Max, Search, and DSA campaigns
Familiarity with Facebook Upgrade to see actual info, campaign optimization, and the latest post-IOS digital ad strategies
Experience with Google Analytics (G4), Google Merchant Center and Google Tag Manager Implementations
Strong analytical skills, especially in data analysis at high speed
Excellent organizational skills, creativity and problem solving ability
Excellent customer service
Work experience with clients in multiple subject verticals
Experience working on agency teams with complex marketing campaigns
Knowledge of paid digital platforms like Google Ads, Facebook, Pinterest, TikTok, Snapchat, and YouTube
Detail-oriented and self-motivated in a remote work capacity
Able to manage client relationships