YouTube Channel Manager & SEO Specialist

Job Description:
Are you seeking a highly skilled freelancer to spearhead the development of your YouTube channel and optimize it for maximum visibility and revenue generation? Look no further! We are currently seeking a talented individual to join our team and take charge of our YouTube channel, creating engaging content, optimizing videos for search engines, and driving traffic to our online sporting apparel business.
Key Responsibilities:
1. YouTube Channel Management:
o Develop a comprehensive content strategy for the YouTube channel aligned with our brand identity and target audience.
o Plan, create, and publish high-quality videos that showcase our sporting apparel products, highlight customer testimonials, share behind-the-scenes footage, and provide valuable content related to sports and fitness.
o Collaborate with internal teams to ensure consistent branding, messaging, and alignment with marketing initiatives.
2. Video Production and Editing:
o Handle end-to-end video production, including filming, editing, adding graphics, and optimizing for various platforms and devices.
o Create visually appealing and engaging thumbnails, intros, and outros to attract viewers' attention and encourage clicks.
3. SEO Optimization:
o Conduct keyword research to identify relevant and high-volume search terms related to sporting apparel, fitness, and lifestyle.
o Optimize video titles, descriptions, tags, and captions to improve visibility, search rankings, and click-through rates.
o Stay updated on YouTube algorithm changes and best practices to ensure optimal performance and organic growth.
4. Audience Engagement and Community Management:
o Foster engagement and interaction with our audience by responding to comments, messages, and inquiries in a timely and professional manner.
o Actively monitor trends, feedback, and audience insights to inform content decisions and improve viewer satisfaction.
5. Performance Tracking and Reporting:
o Analyze key performance metrics, including video views, watch time, engagement, and subscriber growth, to measure the effectiveness of our YouTube channel and content strategy.
o Provide regular reports and insights to management, highlighting successes, challenges, and opportunities for optimization.