E-Commerce and Marketing Operations Specialist

Job Type: Full-time
Salary: $7 or more for the right person
Hiring via Hubstaff
Start date: ASAP

Job Description:
The E-Commerce and Marketing Operations Specialist plays a pivotal role in optimizing our digital footprint and enhancing customer interaction with our brand. This multifaceted role encompasses SEO, sales and marketing automation, CMS management, user testing, quality assurance, and data analytics. The successful candidate will demonstrate a blend of technical proficiency, a keen eye for detail, and creative acumen, underpinned by a proactive, independent work ethic and openness to collaborative feedback and professional development.

Responsibilities:
SEO and Content Management: Develop and document best practices for content creation adhering to SEO principles. Manage and optimize digital content across various CMS platforms, ensuring high-quality, consistent, and SEO-friendly content.
Sales and Marketing Automation: Implement and manage sales and marketing automation workflows with tools like HubSpot and Klaviyo to streamline customer acquisition and engagement.
User Testing and Quality Assurance: Responsible for setting up user testing and automated quality assurance processes to ensure product functionality and website performance meet high standards. Perform ongoing quality assurance checks on products and digital content.
Research and Partnership Management: Conduct product research for new and existing partners and manage partner and product information. Maintain up-to-date partner and product imagery on our websites.
Data Analytics: Utilize data analytics tools, including Google Tag Manager, Google Analytics, and other relevant tools, to analyze website traffic, user behavior, and campaign performance, turning insights into actionable strategies.
Technical and Design Skills: Apply HTML, CSS, and basic coding skills for website maintenance and enhancement. Possess graphic design skills to create visually appealing content.

Qualifications:
Experience with SEO strategies, sales, and marketing automation tools (e.g., HubSpot, Klaviyo), and CMS platforms (e.g., Drupal, Shopify, Magento, WordPress).
Experience in setting up user testing, conversion rate optimiztion and conducting quality assurance for e-commerce platforms.
Familiarity with data analytics tools (Google Tag Manager, Google Analytics) and ability to derive meaningful insights from data.
Strong content management skills with a keen eye for detail and an understanding of SEO principles.
Proficiency in HTML, CSS, basic coding, and graphic design.
Independent, proactive approach to tasks, with the ability to seek out information, ask questions, and adapt to feedback and training.
Excellent organizational and project management skills, capable of managing multiple priorities in a fast-paced environment.
Understanding of AI tools and desire to stay up to date with technology and trends.

Technical Requirements:
Secure and quiet home office, away from domestic and street noise
Desktop or laptop
Intel Core i5 / AMD Ryzen 5 processor
1 Ghz - 2 Ghz processor
Windows OS
Minimum 4 GB of RAM (8 GB recommended)
Google Chrome
Min 15” Monitor, preferably 2
A quality virus and spyware protection and activated firewall
Broadband internet connection (DSL or cable). 1 Mbps per person sharing the connection. Note: Satellite, Dial-Up or wireless is not allowed. You will be required to test the connection (Upgrade to see actual info/en/articles/Upgrade to see actual infohow-to-test-the-quality-of-your-internet-connection)
Backup generator in case or power outage


Benefits:

Hourly-based salary: you will never work unpaid extra hours with the job tracker
Starting salary: $7 USD per hour or more for the right person (Full time, min 40 hours weekly).
Work from home
Discounted cruise vacation