SEO Specialist for a used car company

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Specialist to join our Marketing team! We are a solid used car company in the western United States. As an SEO Specialist, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

Responsibilities

- Plan, develop and implement our SEO strategy.
- Work towards organic search optimization and ROI maximization.
- Regularly perform thorough keywords research.
- Identify key SEO KPIs.
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Prepare and present reports regularly.
- Identify our buyer persona to better target identified audiences.
- Identify problems and deficiency and implement solutions in a timely manner.
- Suggest improvements for process and productivity optimization.
- Work with web developers and marketing teams to properly implement SEO best practices.
- Stay up to date with the latest SEO and digital marketing latest trends and best practices.

Requirements

- 3-5 years of experience as SEO Specialist or similar role.
- Expertise in multiple digital marketing disciplines.
- Experience with SEO reporting.
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends).
- Strong organizational and leadership skills.
- Excellent communication skills.
- Strong analytical skills.