Digital Marketing Specialist

We are one of the emerging digital marketing agencies in Australia and would like to expand our reach to the world.

We are seeking a highly skilled Digital Marketing Specialist to develop and implement comprehensive digital marketing strategies that drive business growth and brand awareness for our clients. The ideal candidate will have a deep understanding of digital marketing channels, a proven track record of success, and excellent analytical and problem-solving skills.

Key Responsibilities:

- Develop and execute digital marketing strategies across multiple channels (paid social, email, search, display, etc.) to achieve our clients' businesses objectives
- Conduct market research and competitor analysis to identify opportunities and optimize campaigns.
- Collaborate with cross-functional teams (creative, product, sales) to align marketing efforts and maximize ROI
- Manage and optimize digital marketing budgets to meet clients' business goals
- Analyze campaign performance using data and analytics tools (Google Analytics, etc.) and provide actionable insights
- Stay up-to-date with industry trends, best practices, and emerging technologies
- Develop and maintain a comprehensive digital marketing dashboard to track key performance indicators (KPIs) for clients and ensure that the clients are getting their return on investment.
- Provide regular reporting and insights to stakeholders on campaign performance and market trends

Requirements:

- 3+ years of experience in digital marketing, with a focus on strategy and planning and content management.
- Strong understanding of digital marketing channels, including paid social, email, search, and display
- Proven track record of developing and executing successful digital marketing campaigns
- Excellent analytical and problem-solving skills, with ability to interpret data and provide actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Experience with data and analytics tools (Google Analytics, Facebook Pixel, TikTok, Instagram, etc.) and ability to analyze and interpret data
- Strong understanding of marketing automation platforms and CRM systems

Nice to Have:

- Experience with marketing automation platforms is preferred but not essential (Marketo, Pardot, etc.)
- Knowledge of HTML, CSS, and JavaScript is preferred but not essential.
- Experience with A/B testing and experimentation is preferred
- Certification in digital marketing (Google Analytics, HubSpot, etc.) is preferred but not essential (experience is sufficient)

We offer:

- Salary and benefits package and profit share based on performance.
- Opportunity to work in a dynamic and innovative environment (clients in different aspects of life).
- Professional development and growth opportunities
- Potential offering of equity of the company (Employee Share Scheme "ESS").
- Flexible work arrangements and remote work options
- Access to cutting-edge technologies and tools

If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter.