Digital Content Specialist

The Digital Marketing Content Specialist is responsible for creating content that will support the DudeUndies.com website, social media channels, email marketing and more. The incumbent will create content that tells the Dude Undies brand story and explains our products and services to consumers and businesses while increasing conversions of integrated marketing campaigns. This role will work across all digital platforms including Dude Undies, email campaigns, landing pages, key web pages and microsites, social media, internal and external digital advertising, and tracking analytics for the web and related digital media channels.

JOB ACCOUNTABILITIES
Creates persuasive content for websites, email campaigns, newsletters, infographics, social media posts and other marketing content items.

Manages the successful execution of assigned initiatives, through project planning, coordination of partnerships, project management against defined key milestones, communications between all stakeholders.

Supports digital and social media marketing activities in the daily execution of marketing programs, communications tools, direct marketing initiatives, and other go-to-market strategies.
Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus across both digital and traditional channels.
Effectively manages internal and external partnerships.