Sales Copywriter

We are looking for a versatile B2B/B2C Sales Copywriter with a strong background in both business-to-business and business-to-consumer marketing. This role demands a creative professional adept in crafting compelling copy across various platforms including blogs, social media, email campaigns, and advertising. The ideal candidate will be a strategic thinker with a solid understanding of SEO, conversion tactics, and digital marketing tools.

Key Responsibilities:
- Write and edit high-quality sales and marketing copy for both B2B and B2C audiences, ensuring clear communication of our value propositions and alignment with brand voice.
- Develop engaging and informative blog content that drives SEO and positions our company as a thought leader.
- Create persuasive email and ad copy that effectively influences buyers and enhances customer engagement.
- Utilize social media platforms to deliver compelling narratives and promotional messaging that resonate with diverse audiences.
- Collaborate closely with the marketing team to brainstorm ideas, optimize campaigns, and refine digital strategies.
- Continuously measure and optimize content performance across all channels, leveraging analytics to increase effectiveness and reach.
- Stay updated with the latest industry trends and best practices in SEO and content marketing.

Requirements:
- Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field.
- Minimum of 5 years of experience in copywriting, with a proven track record in both B2B and B2C environments.
- Strong understanding of digital marketing, including SEO, social media strategies, and email marketing.
- Experience with content management systems, particularly WordPress, and familiarity with SEO tools such as Rank Math Pro.
- Excellent writing, editing, and proofreading skills with an ability to create content that drives action.
- Ability to handle multiple projects in a fast-paced environment.

Desired Skills:
- Demonstrable experience with digital advertising campaigns and social media management.
- Technical proficiency with analytics tools and ability to use data in optimizing content strategies.
- Creative and strategic thinking skills, with an aptitude for innovation in digital marketing.