Social Media Manager

ESSENTIAL FUNCTIONS (including, but not limited to):
Develop social media content plans that align with the company's brand identity
Take charge of day-to-day management of the brand's multiple social media accounts, encompassing content creation, scheduling, quality assurance, and execution.
Oversee post scheduling and lead a team in engaging with our online followers.
Provide comprehensive coverage of events and brand initiatives, maintaining a consistent online brand voice and persona.
Generate a substantial volume of compelling and platform-specific content that relates to current events and trending topics, ensuring its relevance to our brand.
Creating “hooks” for new content and communicating them clearly to videographers and editors so content remains effective and relevant to the brands
Monitor customer and follower sentiment, identifying opportunities to expand reach, increase engagement, and drive leads and sales.
Up to date on emerging social media platforms and trends, identifying new opportunities for engagement. Analyze platform-specific data and trends to inform the evolution of future social media strategies.
Develop and launch a social media influencer program to enhance our brand's online presence.
Manage and oversee the production, scheduling, marketing, and guest coordination of two podcasts hosted by company founders.