Email Marketing Specialist

The Email Marketing Specialist will play a pivotal role in our digital marketing team, focusing on driving our brand's message through the strategic creation and execution of email campaigns.

The ideal candidate will possess creativity and analytical prowess, ensuring our email campaigns captivate and convert.

Responsibilities:


Email Campaign Development and Execution
Design, write, and deploy high-performing email campaigns.
Segment email lists to deliver more personalized, targeted content to subscribers.
Ensure all emails follow industry standards and regulations.
Stay updated with the latest email marketing best practices, strategies, and industry standards.

Analytics & Reporting
Monitor and analyze campaign performance, including open rates, click-through rates, and overall engagement.
Regularly report on email performance and provide insights and recommendations.
Test and optimize campaigns to improve efficiency and effectiveness.

List Management
Manage and grow the company’s email list, ensuring cleanliness and accuracy.
Monitor for and manage issues like unsubscriptions, bounces, and spam complaints.

Automation & Journey Building
Set up and maintain trigger-based email workflows, including welcome sequences, cart abandonment, and post-purchase emails.
Optimize customer journeys using advanced segmentation and targeting.

Requirements:
2-4 years of experience in email marketing or a related discipline.
Proficiency in email marketing platforms like Mailchimp, Klaviyo, SendinBlue, or similar.
Strong copywriting skills with the ability to convey messages clearly and effectively.
Knowledge of email design and understanding of HTML/CSS for email.
Analytical mindset with a deep appreciation for data-driven decision-making.
Familiarity with GDPR, CAN-SPAM, and other email-related regulations

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